Top 15 Marketing Tools for Small Business

The best marketing tools and software ranked. Includes pricing information for the top online marketing tools for small business.

5 min read • Last updated on October 17th, 2018

Marketing tools are software tools and techniques that companies use to develop and promote their products or services and reach a larger audience.

There is a wide range of top marketing tools available to help your business with SEO, social media management, email marketing, and other important tasks. Here we take a look at the best online marketing tools for small business in 2018.

Our Pick

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Best Marketing Tools for Small Business:

Our Ranking

Marketing Tools

Monthly Starting Price

1.

SendinBlue

$0.00

2.

Buffer

$0.00

3.

Canva

$0.00

4.

Hootsuite

$99.00

5.

MailChimp

$0.00

6.

SurveyMonkey

$0.00

7.

Google Keyword Planner

$0.00

8.

Alexa

$149.00

9.

Evernote

$0.00

10.

Google Analytics

$0.00

11.

HubSpot

$50.00

12.

Sniply

$29.00

13.

BuzzSumo

$79.00

14.

IFTTT

$0.00

15.

SpyFu

$39.00

Marketing Tools for Small Business FAQs:

What is the monthly price range for marketing tools for small business?

Marketing tools for business range from $0.00 to $150.00 or more depending on the size of your team and your marketing needs. All-inclusive platforms tend to charge higher rates than those with less functionality.

How will marketing automation tools for small business help my team?

Marketing automation tools can help to automate routine tasks like scheduling social media content or sending out mass emails, allowing your employees to focus on other tasks. It also allows you to engage with your customers more effectively and see how they respond to your marketing campaigns.

Marketing Tools for Small Business
What are the best free online marketing tools for small business?
  • SendinBlue.
  • Evernote.
  • MailChimp.
  • Sumo.
  • Buffer.
  • Google Analytics.
  • Canva.
  • Google Keyword Planner.
  • SurveyMonkey.

Should I use different marketing tools or one all-inclusive platform?

This depends on the type of business you own, how many employees you have, and your marketing needs. Start-ups and small businesses may benefit from using various tools while they try and build their business as most marketing tools come with free basic plans. Once your business expands, you can think of using an all-inclusive software program to handle all your marketing tasks from one location.

How can I decide which is the best online marketing tool for my business?

Deciding on the right marketing tool for your business depends on what your business goals are and whether you have the budget for a premier plan. That said, some of the best free marketing tools for small business have substantial features that may just be more than enough for your needs.

What are the best email marketing tools for small business?

SendinBlue, MailChimp and HubSpot Marketing are three of the most widely used email marketing tools out there.

Marketing Tools for Small Business
What are the best social media marketing tools for small business?
  • Hootsuite.
  • Buffer.
  • BuzzSumo.
  • IFTTT.
  • Sniply.
  • HubSpot.