Top Marketing Tools for Small Business

The best marketing tools and software ranked. Includes pricing information for the top online marketing tools for small business.

Updated on February 2nd, 2023

The SMB Guide is reader-supported. When you buy through links on our site, we may earn an affiliate commission. Learn more

Marketing tools are software tools and techniques that companies use to develop and promote their products or services and reach a larger audience.

There is a wide range of top marketing tools available to help your business with SEO, social media management, email marketing, and other important tasks. Here we take a look at the best online marketing tools for small businesses.

Read More:

SMS Marketing - Discover the best SMS marketing software for small businesses.

Free Marketing Automation Software - Learn more about the best software for creating automated marketing campaigns.

Free Email Marketing Services - Find the best services for creating professional email campaigns for small businesses.

Promotional Products - Learn more about using promotional products to support your business.

Why We Chose SendinBlue:

SendinBlue offers a wide variety of marketing tools, such as email and SMS marketing, chat, CRM, marketing automation, transaction emails, facebook ads, and segmentation for targeting a specific audience.

Users of SendinBlue can improve their marketing by analyzing reports and real-time statistics and performing A/B testing. SendinBlue also integrates with APIs and Plugins.

SendinBlue has a variety of affordable plans as well as a free option that allows for sending up to 300 emails a day to an unlimited number of contacts. For more advanced features, SendinBlue's paid plans range from $25.00 to $39.00 a month, with the option of an Enterprise plan by quote.

SendinBlue offers adaptable plans to all kinds of business professionals and sectors. They focus on data security as well as compliance with various industry rules and regulations. They also offer a great customer support team.

Things to Consider When Evaluating Marketing Tools:

  1. Try to find a marketing tool that covers all the marketing channels separately, to give you more versatility.
  2. Not all marketing tools or analytics software integrates with all CRM systems, so look for options that offer integrations with your existing systems.
  3. Write down and prioritize the features your marketing team needs to be successful and create a list of "must-have" features to help you narrow down your search.

Best Marketing Tools for Small Business:





Learn More



Free and paid options.

Offers responsive designs and email marketing but lacks double opt-in email newsletter features.

Learn More



Free and paid options.

Features performance analytics and post scheduling on social media.

Learn More



Free and paid options.

Easy to use with a great library for social media posting but does not work offline.

Learn More



Free and paid options.

Email marketing with a good free plan but lacks the ability to add interactive surveys in emails.

Learn More



From $25.00 /user /mo.

Easy to use survey tool but users cannot customize form styling.

Learn More


Google Keyword Planner


Features data export and a multiply keywords tool but is not suitable for low search volume keywords.

Learn More



Free and paid options.

Features note-taking tools for collecting and brainstorming ideas. Free plan is limited.

Learn More


Google Analytics

Free and paid options.

Offers detailed data sets and customer insights but may retain any data you delete for business or legal.

Learn More




Our top-ranking CRM software platform offers lead tracking and management as well as website traffic analysis. Lacks sales cycle reports.

Learn More



From $9.00 /mo.

Offers customizable CTAs for social media marketing but is not compatible with all webpages.

Learn More



Free and paid options.

Offers a good basic platform with strong tracking features but is not as capable as its competitors.

Learn More



Free and paid options.

Offers various applets and customizable, create-your-own options but cannot handle multiple data sources.

Learn More



From $39.00 /mo.

Offers great reporting tools and SEO features but has limited results.

Learn More



Contact for quote.

Features a great dashboard and report generation but social media integrations need to be set up individually.

Learn More


Yelp Business

Free and paid options.

High-traffic review site that allows business owners tpo create a page that includes locations, hours, and even menus.

Learn More

Some companies may offer discounts on annual subscriptions.


What are the tools for marketing?

Marketing tools are software tools and techniques that companies use to develop and promote their products or services and reach a larger audience.

What are the top digital marketing tools?

Which are the most useful online marketing tools?

MailChimp and SendinBlue are some of the most useful online marketing tools.

What are the best marketing tools for small businesses?

What are some marketing techniques?

  • Be a valuable resource for your customers.
  • Continuously add new services and products to your business.
  • Be better than your competition.
  • Promote the end result of your products or services.
  • Be adaptable.

What are some online marketing tools?

What are the tools for digital marketing?

Email marketing and Search Engine Optimization are good tools for digital marketing.

Marketing Tools for Small Business

What are a few social media marketing tools?

What is the monthly price range for marketing tools for small business?

Marketing tools for business range from $0.00 to $150.00 or more depending on the size of your team and your marketing needs. All-inclusive platforms tend to charge higher rates than those with less functionality.

How will marketing automation tools for small business help my team?

Marketing automation tools can help to automate routine tasks like scheduling social media content or sending out mass emails, allowing your employees to focus on other tasks.

It also allows you to engage with your customers more effectively and see how they respond to your marketing campaigns.

Marketing Tools for Small Business

What are the best free online marketing tools for small business?

Should I use different marketing tools or one all-inclusive platform?

This depends on your business type, how many employees you have, and your marketing needs. Start-ups and small businesses may benefit from using various tools as most marketing tools come with free basic plans.

Once your business expands, think of using an all-inclusive software program to handle all your marketing tasks from one location.

How can I decide which is the best online marketing tool for my business?

Deciding on the right marketing tool for your business depends on what your business goals are and whether you have the budget for a premier plan.

That said, some of the best free marketing tools for small business have substantial features that may just be more than enough for your needs.