Google Keyword Planner Reviews

View Google Keyword Planner marketing tool for your business. Includes info on Google Keyword Planner free trials, reviews, pricing and FAQs.

Updated on November 9th, 2023

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Google Keyword Planner, formerly Google Keyword Tool, is a Google marketing tool. The Keyword Planner is a focused version of the Google Keyword Tool and AdWords Traffic Estimator and is designed to make it easier for advertisers to get through the process of creating new ad groups and campaigns.


Google Keyword Planner is a free product.

Google Keyword

Pros: Enables you to swiftly export your data. Includes a multiply keywords tool and other unique features.

Cons: Not good for low search volume keywords.

Bottomline: Enables you to search for keyword and ad group ideas for your business's campaigns.

Key Information:

Legal Name

Alphabet Inc.


Larry Page

Founding Date

Sep 04, 1998


1600 Amphitheatre Parkway, Mountain View, CA, 94043 United States

Number of Employees


Number of Customers



1 (855) 486-4299



How do I access Google Keyword Planner?

  • Sign in to your Google Ads account.
  • Click on the tools and settings icon.
  • Go to "Planning."
  • Click on "Keyword Planner."

Can I use Google Keyword Planner for free?

Yes, Google Keyword Planner is a free product.

Does Google Keyword Planner still exist?

Yes, the Google Keyword Planner is part of the Google Adwords platform.

What can the Google Keyword Planner do?

The Google Keyword Planner enables users to research and analyze keywords to use for advertising campaigns.

Is Google Keyword Planner accurate?

Google Keyword Planner is considered relatively accurate for high volume keywords but is not so good for low search volume keywords.

How does Google Keyword Planner work?

Google Keyword Planner allows you to research keywords and provides statistics and traffic forecasts to give you an idea of how your list of keywords might perform.

Is there a free trial for Google Keyword Planner?

Google Keyword Planner is a free product.

What are some Google Keyword Planner alternatives?