Google Analytics Review

Learn about Google Analytics Marketing Software. Includes info on Google Analytics, free trials, pricing, customer reviews, and FAQs.

Updated on February 2nd, 2023

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Google Analytics is a marketing software service that offers customer behavior insights, conversion tracking, and pageview tracking, among other features.


Plan Name




Analytics 360

$150,000.00 per year

Google Analytics

Pros: Detailed data sets and customer insights for marketing campaigns.

Cons: If you delete data, Google Analytics may retain that data for limited periods, for legitimate business or legal purposes.

Bottomline: Google Analytics is a powerful and robust analytics tool for all business types.

Key Information:

Legal Name

Alphabet Inc.


Larry Page

Founding Date

Sep 04, 1998


1600 Amphitheatre Parkway, Mountain View, CA, 94043 United States

Number of Employees


Number of Customers



1 (855) 486-4299



What can you do with Google Analytics?

  • View the most important analytics data first.
  • Discover which online campaigns generate the most traffic and conversions.
  • Identify where the best visitors are located.
  • Learn what people are searching for on your site.
  • Understand what people click on the most.
  • Highlight top content.
  • Identify the worst performing pages.

What is Google Analytics and how does it work?

Google Analytics helps to track interactions that users perform on your website. This tracking is enabled by Javascript tracking code that collects data about your website visitors and their interactions on your website.

Is Google Analytics free to use?

Yes. Small businesses can use the service without paying a monthly charge with limited features. Those who want advanced features or the ability to do more with the service can switch over to the paid option.

Why is Google Analytics used?

Google Analytics is a popular digital analytics software that provides valuable insights and in-depth detail about the visitors on your website that help you to define the marketing strategy of your business.

How safe is it to use Google Analytics?

Google Analytics is a highly secure platform that offers a range of security features, like Safe Browsing, Security Check-Up, and 2 Step Verification to help you protect your account.

How much does it cost to use Google Analytics?

Google Analytics pricing ranges from $0.00 to $150,000.00 per year.

Is there a Google Analytics free trial?

Google Analytics does not have a free trial of its Analytics 360 plan.

What are some Google Analytics alternatives?