Marketing Proposal Template

Learn how to write a marketing proposal and get started with a free template. Includes frequently asked questions.

Updated on October 4th, 2021

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A marketing proposal template is used by marketing companies to create customized, professional proposals for their clients. With a template, marketing agencies can save time by inputting information about a marketing project directly into a pre-formatted document.

Marketing Proposal Template - Free Download

Use our marketing proposal template in Microsoft Word format to get started on your own customized proposal.

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How to Write a Marketing Proposal:

1. Research the client.

Before you draft your proposal, find out everything that you can about the client to who you are submitting the proposal too. More specifically, you need to understand the core of their business and what they are already doing to market themselves.

If you are able to find analytical information like website traffic, social media engagement, number of subscribers, you will be able to use this information in your proposal.

2. Create a problem statement.

The problem statement is the most pivotal part of a marketing proposal. Without a carefully crafted problem statement, you'll be unable to convince the client that you have a solution that is worth paying for. The problem at hand may be unique to the client, or it may be a challenge that is faced by the entire industry.

The problem statement should answer questions like:

  • How long has the problem existed?
  • Will the problem persist or even get worse with time?
  • What is the root cause of the problem?
  • How has the problem affected the customer base?

Your problem statement does not need to be exhaustive; several paragraphs that focus on the central problem are sufficient.

3. Follow up with a clear solution.

The proposed solution is where you present the "what" and "how" portions of your proposal.

In your proposed solution, include step-by-step details about what you will do and any tools you might use to complete the project. Your marketing solution may include:

  • Content creation.
  • Creating online ads.
  • Search Engine Optimization.
  • Branding.
  • Email marketing.

Whatever your solution entails, be sure to include an explanation of how you plan to measure your results. If you have metrics in place, you will be able to show the client how your solution is better than what they currently are (or are not) doing.

4. Add pricing and schedule details.

The biggest question that most clients will have is, "How much will this cost and how long will it take?" That's why you need a breakdown of your fees and a schedule showing how long the work will take. Whether you charge by the hour, by the milestone, or by the package, be sure to have a transparent pricing structure that you can easily justify when the client asks questions about it. Include subtotals and a total for the entire project.

A schedule tells the client how long each step will take. You can enter this information into a table and include start dates and end dates. This way, the client can see the overall duration of the project and they will know exactly how long it takes to implement the marketing proposal.

5. Summarize your proposal.

After you have completed the main portions of the proposal, you can go back to the beginning and write a summary. Your summary should be 2-3 paragraphs that briefly introduce your company, explain the reason for the proposal, and add any clarification or context that may be helpful to the recipient of your proposal.

At the end of your summary, include contact information so that the recipient can get in touch with you if and when necessary.


How do you write a marketing proposal?

The central pieces of writing a marketing proposal are a problem statement and a proposed solution. These two elements help a client to see what marketing components are missing from their business, and how you can help.

What is a marketing proposal?

A marketing proposal is a document that marketing agencies submit to prospective clients when they are trying to procure their business. The proposal includes a problem statement, a proposed solution, and pricing details.

How do you write a marketing campaign proposal?

A marketing campaign proposal can be written in a same format as a general marketing proposal. The contents, however, will focus on a single marketing campaign rather than a company's overall marketing strategy.