Editorial Policy

Read and review the SMB Guide's editorial policy.

Updated on March 27th, 2022

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Editorial Integrity

Our mission is to bring you the most objective and accurate information about software and technology for small businesses. Our constant goal is to make The SMB Guide a relevant, trusted and helpful source for business software information.

We are committed to covering a variety of small business solutions, from finance to customer service. We research these topics and trends in small business technology to discover what readers want to know more about.

The following section of this document outlines our policies and procedures.

Selection of Original Content Created by The SMB Guide

As we create content, we reference the following criteria to determine what articles we will create and publish:

  • Relevance: Before creating new content, we determine whether or not the subject is relevant. In other words, does it answer questions for small business owners? Will it help businesses make an informed decision or understand a software solution in a better way? Questions like these guide our content creation process.
  • Search Trends: All content on the SMB Guide is developed based on topics that we see trending across the Internet. Our research helps us determine what people are searching for and what they want to know about small business software.
  • Industry Leaders: A large portion of our content includes reviews and how-to-guides for industry-leading software. We want to be a leading source of information for business owners and employees who are seeking reliable information for the best solutions in the world.

What Sets Us Apart

The SMB Guide is operated by a dedicated group of writers, editors and content managers who work together to ensure quality and consistency in everything that we do. From research to writing to editing, every step of the process is closely scrutinized to ensure originality.

Rather than providing content that is exhaustive and loaded with technical details, we strive to produce readable, concise pieces that help our readers understand their subject of interest and put their knowledge into action. We make it our aim to create content that is accessible to the average reader, thoroughly researched, and written with the goal of providing actionable insights.

Editorial Policy for The SMB Guide Staff

The SMB Guide is a leading provider of small and medium business product information. Content on The SMB Guide is produced without the influence of advertisers or other outside sources.

All staff members of The SMB Guide must fully disclose any potential conflict of interest that they may have due to a relationship with an advertiser or vendor.

No editorial staff members of The SMB Guide are responsible for the creation and/or management of advertisements on the website, nor shall any staff member be asked to take on both responsibilities.

It is the responsibility of all SMB Guide writers to provide accurate, objective and balanced articles pertaining to software technology and software vendors since our readership relies on these impartial observations. All SMB Guide employees are held to the highest possible professional standards in this regard.

Original Content Process

The content that we produce is determined by our staff who work in collaboration to determine what articles we will produce. The SMB Guide always looks at multiple reliable sources to confirm information before publishing and disseminating it. Every article is reviewed by our lead Content Manager for accuracy. Edits before publication may include corrections to the grammar, style or content of the article.


The SMB Guide may accept Advertising from third-party groups. Such Advertising may include banners, badges or contextual Advertising. Any Advertising that is displayed on The SMB Guide will in no way influence or alter the content. For more information about Advertising, please read our Advertising Policy.


We reserve the right to change this Policy at any time to reflect changes in the law, our data collection and use practices, the features of our Services, changes to our editorial process or advances in technology. Please check this page periodically for changes. Your continued use of the Services following the posting of changes to this Policy will mean you accept those changes.


If you have any questions about our Policy, to exercise any of your rights, or for any other editorial-related inquiries, you can contact us at support@mediaestates.com.