Free Marketing Automation Software

Read about the best free marketing automation software solutions. Includes information about free offers, as well as frequently asked questions.

Updated on February 2nd, 2023

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Free marketing automation software allows small businesses to create automated marketing campaigns through email, social media, and other mediums without having to purchase expensive tools or hire a marketing firm. Automated marketing helps businesses to actively engage with their audience on a regular basis.

Also Read:

Best Free Email Marketing Services - Learn more about free email marketing service options.

Free SMS Marketing - Learn more about the best free SMS marketing tools.

Digital Transformation - Learn how to digitally transform your business.

Top Marketing Tools for Small Business - Find information on the best marketing software tools for small businesses.

Why We Chose HubSpot:

HubSpot is a comprehensive marketing, sales, and service platform with an extensive range of free CRM features, including company insights, website traffic analysis, ticketing systems, native or in-app forms, advertisement management, canned snippets, a VoIP system, and native integration with other internal apps.

HubSpot offers a host of helpful resources and allows for a high level of customization for developers and programmers, which allows for increased flexibility to meet specific business needs.

Things to Consider When Evaluating Free Marketing Automation Software:

  1. Many automation software options are email-focused. Look for platforms that support multiple communication channels, such as SMS, web push, and social media.
  2. Many email platforms include certain automated functions, such as opt-out or unsubscribe options, designed to help marketers maintain CAN-SPAM compliance. Check if the software is up-to-date with relevant regulations and offers easy tools to maintain compliance.
  3. Look for programs that are easy to set up and use, especially with regard to creating workflows, that can be integrated with your CRM system.

Best Free Marketing Automation Software:





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Offers a comprehensive selection of features, is easy to use, and provides a high level of customization for developers.

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Zoho Campaigns

Free up to 2,000 contacts.

Email marketing software with campaign tracking, reporting, and social media marketing tools, as well as a wide range of third-party integrations.

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Free and paid options.

All-in-one marketing platform that is easy to use and offers a large range of features, including automation capabilities.

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Free up to 15,000 emails /mo.

Marketing automation solution for multiple communication channels, including email, web push, SMS, Viber, and Facebook messenger.

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Free up to 300 emails /day.

User-friendly email and marketing automation software. Free version offers limited features.

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Feature-rich open-source marketing automation software that allows users to integrate digital channels to deliver seamless campaigns and customer experiences.

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Free up to 1,000 subscribers.

Feature-packed email marketing platform with automation capabilities. Easy to use.

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Free Online Marketing

Which free marketing automation software is the best?

What does marketing automation software do?

Marketing automation software helps create automated marketing campaigns through email, social media, and other communication mediums without having to buy expensive tools or hire a marketing firm.

What is the difference between CRM and marketing automation?

The main difference is that CRM software is sales-focused, while marketing automation software is marketing-focused.

What limitations do free marketing tools have?

Generally speaking, free marketing automation platforms either limit the number of subscribers with whom you can connect or the number of users who can access your account. This means that if your audience grows, you could outgrow a free plan, and you may need to switch to a paid service if more people in your company need access to the software.

How does free email marketing automation work?

When you automate your email marketing, you can set up your software so that it automatically sends out email updates to all of your contacts, or so that an email is sent directly to one of your customers after they make a purchase or interact with your business online in some way.

Are there any hidden fees with free marketing websites?

Always read the fine print when you sign up for an account. Some free trials will begin costing you money after the initial trial period has expired.