IFTTT Review

Learn about IFTTT marketing software for small businesses. Includes info on IFTTT, free trials, pricing, and FAQs.

Updated on April 27th, 2020

The SMB Guide is reader-supported. When you buy through links on our site, we may earn an affiliate commission. Learn more

IFTTT, also known as If This Then That, is a free web-based marketing service that connects two apps to complete a task on one app. With IFTTT, users can create chains of simple conditional statements, called applets, which are triggered by changes in web services like Gmail, Facebook, Instagram, and Pinterest.

Pricing:

IFTTT does not list pricing on their website. The online service is free for the public. To access the IFTTT service, go to ifttt.com and create your account. Interested users can also sign in with their Facebook or Google accounts.

IFTTT
Review:

Pros: The software is free. Easily automates processes. Offers various applets and users can create their own.

Cons: Cannot handle multiple data sources.

Bottomline: Free software that helps businesses automate key processes. Users have access to applets and are able to design their own.

Key Information:

Legal Name

IFTTT

Founder

Linden Tibbets

Founding Date

Jan 01, 2010

Address

923 Market Street, #400, San Francisco, CA, 94103 United States

Number of Employees

10

Number of Customers

99

Email

support@ifttt.com

Telephone

1 (317) 236-1313

Website

https://ifttt.com/

FAQs:

What is IFTTT and how does it work?

IFTTT is a free web-based marketing service that connects two apps to complete a task on one app. With IFTTT, users can create chains of simple conditional statements, called applets, which are triggered by changes in web services like Gmail, Facebook, Instagram, and Pinterest.

Is IFTTT free to use?

The online service is free for the public. To access the IFTTT service, go to ifttt.com and create your account. Interested users can also sign in with their Facebook or Google accounts.

How do I create an IFTTT service?

IFTTT provides instructions for how to add your service to IFTTT on the website.

Does IFTTT have to be running to work?

The IFTTT app does not have to be open for applets to be triggered. Make sure that Background App Refresh is enabled, otherwise, your applets will not be triggered until you open the app.

What is IFTTT Webhooks?

Webhooks is an IFTTT service through which applets are triggered.

What is the major difference between IFTTT and Zapier?

IFTTT is easier to learn, multi-purpose, accessible through a desktop app and on mobile devices, while Zapier is more complex and allows for greater customization but is only available on a web browser.

Does IFTTT work with Alexa?

Yes, you can connect Alexa with the IFTTT protocol.