Best Promotional Products for Small Businesses

Learn more about promotional products for your business with a list of popular choices. Includes frequently asked questions.

Updated on November 2nd, 2022

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Promotional products are marked with your business's brand name or logo and exist to help support your business. Popular promotional products include mugs, t-shirts, customized pens, and stationery.

Also Read:

Best SMS Marketing Software - Discover the best SMS Marketing software.

Complete Guide to Pricing Strategies - Learn how to price your products and services.

Sales Strategies - Find out about different types of sales strategies.

Why We Chose 4imprint:

4imprint provides a wide variety of promotional products, such as bags, apparel, drinkware, stationery, technology, and more. 4imprint's products also come at an affordable price, with pricing ranging between $2.50 and $5,000+ for basic and unique promotional products.

4imprint offers valuable packages that include products from different categories, each designed to fit every business's marketing and promotional needs. In addition, 4imprint is able to keep up with businesses of varying sizes.

Be sure to check out our full list of the best SMS Marketing software for more companies you should consider, and read our guide on the Best Marketing Automation software.

Sources for Promotional Products:






Oshkosh, WI

Good printing quality and promotional products for small-medium size businesses.

American Promotional Products

Scottsdale, AZ

Affordable, big selection of gifts and products, with custom items as well.

Brand it

Hermosa Beach, CA

Great quality with a wide variety of products and services.

Empire Promos

New York, NY

Quality promotional products with fast delivery and good customer support.

Hit Promotional Products

Largo, FL

Easy online shopping navigation and includes customized gifts and products.


Winder, GA

Versatile company with a big variety of products available, including pens, notebooks, and more.

JP Promotional Products

Ossining, NY

Cost-effective option that boast a wide range of products.

Pinnacle Promotions

Norcross, GA

Large variety of products and services, and it's great for ordering custom or branded items.

Vista Print

Boston, MA

Offers a wide array of marketing merchandise and a mobile app.


Company Promotions Items

Popular promotional products include:

  • Mugs
  • T-shirts.
  • Posters.
  • Banners.
  • Jackets.
  • Flash Drives.
  • Hats.
  • Stationary.
  • Bags.
  • Keyrings.

What are examples of promotional materials?

  • Brochures.
  • Flyers.
  • Banners.
  • Printed T-shirts.
  • Posters.
  • Menus.
  • Business cards.
  • Stickers.
  • Advertorials.

What are the best promotional items to give away?

  • Branded pens/stylus combo.
  • Smartphone cases.
  • USB drives.
  • Drawstring bag.
  • Umbrellas.
  • Desktop accessories.
  • Custom power bank.
  • Drinkware.

How do promotional products help a business?

A cleverly chosen promotional product improves brand awareness and consumer engagement with the brand.

What are promotional giveaways?

A promotional giveaway is a product with a company's logo or name printed on it, which is given away to a target audience to promote brand awareness.

What is promotional design?

Promotional design is the action of creating promotional materials that are exciting or interesting to a specific demographic with the aim of promoting a product, brand or event.

What are the four types of promotion?

  • Advertising.
  • Sales promotion.
  • Personal selling.
  • Publicity.

What is a promotional plan?

It is a plan of action that ensures a promotional message reaches its audience and leads them to take the desired steps, whether that be sales or a change in behavior.

What is promotion mix?

Promotion mix is a marketing strategy that relies on a blend of advertising, personal selling, direct marketing, and publicity to create brand awareness and promote goods and services.

What is a promotional budget?

The promotional budget is a specified amount of money dedicated to promotional activities.

What are promotional objectives?

The objectives a business or organization hopes to achieve through their promotional efforts.

Are promotional products cheap?

The cost of promotional materials varies based on the type of item and quality.

Promotional Product Companies

Do you have a list of promotional product companies?

Can I request samples from a promotional products supplier?

Many promotional product companies will gladly send you a sample of some of their products if you speak directly to someone in their sales department.