Compare Hubspot with Freshsales, Salesforce, and other top CRM services, see a lists of features, and integrations, pros and cons.
Updated on February 2nd, 2023
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Updated 13th of February 2020
Offered pricing comparisons with HubSpot's closest competitors Freshsales and Salesforce, making it easier to compare features and prices.
Updated 25th of February 2020
Made it easier to judge HubSpot by offering a snapshot of the different review aggregators.
HubSpot is a comprehensive inbound marketing and sales platform. HubSpot has a customer relationship management (CRM) system, a marketing hub, and a sales hub to help you close deals. The unique thing about HubSpot is its high level of customization for developers and programmers.
Get Started with Hubspot
Free CRM, free email marketing tools, service software, and more.
Integrate marketing and sales tools.
2,000 free email sends monthly.
Unlimited free CRM.
HubSpot is our top ranking free CRM software as it offers unlimited access to almost everything a business could need to organize, track, and maintain leads and customer relationships. HubSpot also offers its free CRM to small businesses with any number of employees, with access to up to 1,000,000 contacts, users, and storage.
Users of Hubspot can enjoy a wide range of expected CRM features, such as contact and lead management, tracking and storage of deals or opportunities as well as tasks and activities, reporting of deals, tasks, and activities, mobile optimization, reporting dashboards, and scheduling of meetings or appointments. HubSpot also offers users an impressive range of less common CRM features. This includes things like company insights (a feature lacking in other top ranking free CRM software), custom support form fields, website traffic analysis, ticketing systems, and more.
For features such as smart forms, team management, sales cycle reports, revenue analytics, trendline reports, and workflow automation you'll need something like ngDesk, a CRM solution that offers fewer features than HubSpot overall, and also allows unlimited access to its features. Another fairly common feature that HubSpot is missing is the capability to import or export data.
HubSpot is regarded as one of the standout products in its industry, and enjoys favorable reviews from most software reviewers. This is validated by a Better Business Bureau (BBB) rating of A+. Some users on the BBB website have complained about things like payment irregularities, poor customer service, and deceptive renewal tactics, but they are outliers among a vast pool of satisfied customers.
See how HubSpot stacks up against its top competitors in our key feature review.
HubSpot User Review Scores:
Finances Online User Satisfaction Score
Capterra User Review Score
GetApp User Review Score
TrustRadius User Review Score
With a vast selection of integration apps, you can combine your favorite software with HubSpot CRM for a richer CRM experience. HubSpot CRM integrates with 42 different software spanning a range of product categories, including accounting, marketing, e-Commerce, cloud storage, and more. Here are some of its key integrations.
Additional Product Info:
HubSpot offers an entire suite of business tools that, when used in conjunction, affords the user more power and functionality in their software experience.
The HubSpot Marketing Hub product is a marketing automation platform and is regarded as one of the outstanding products in its industry. It is used by nearly 70,000 businesses across 100 different countries, offering useful features such as email marketing tools and integrations with HubSpot CRM. The Marketing Hub product has pricing plans that range from $50.00 to $3,200.00 per month.
Marketing Hub Plans:
Starter ($50.00 /mo.)
Everything from HubSpot CRM and tools for lead capturing and conversion, lead analysis, and lead engagement, with 1,000 contacts included.
Professional ($800.00 /mo.)
Everything from the Starter plan and tools for marketing automation, social media marketing, website optimization, and web analytics, with 1,000 contacts included.
Enterprise ($3,200.00 /mo.)
Everything from the Professional plan and tools for team and brand management, revenue analysis, and advanced marketing features, with 10,000 contacts included.
The Sales Hub product is a comprehensive sales platform used to simplify every step of the sales pipeline, offering tools for lead-tracking, contact management, sales forecasting, and more. It is used by 52,000 businesses around the world and enjoys favorable customer reviews. The Sales Hub product has pricing plans that range from $50.00 - $1,200.00 per month.
Sales Hub Plans:
Starter ($50.00 /mo.)
Everything from HubSpot CRM + tools for streamlining your outreach, connecting with prospects, and improving and iterating the sales pipeline. Includes 1 paid user.
Professional ($500.00 /mo.)
Everything from the Starter plan + tools for automating the sales process, personalizing your outreach, and organizing your data. Includes 5 paid users.
Enterprise ($1,200.00 /mo.)
Everything from the Professional plan + tools for coaching and enabling at scale, closing deals more quickly, and managing the growth of your team. Includes 10 paid users.
The Service Hub product is a popular live chat software used for responding to customer questions in real time, building better customer experiences, and generating useful customer feedback. It offers all the key features you'd expect from a live chat software with the exception of screen sharing. The Service Hub product has pricing plans that range from $50.00 - $1,200.00 per month.
Service Hub Plans:
Starter ($50.00 /mo.)
Everything from HubSpot CRM + tools for organizing and tracking customer information, maximizing productivity, and measuring efficiency. Includes 1 paid user.
Professional ($400.00 /mo.)
Everything from the Starter plan + tools for task automation, increasing your knowledge base, and improving the customer experience.
Enterprise ($1,200.00 /mo.)
Everything from the Professional plan + tools for enhancing the quality of your service, managing multiple teams and businesses, and enabling self-service at scale. Includes 10 paid users.
The Growth Suite product is an all-purpose platform designed to help businesses scale. It facilitates growth through the use of tools that streamline marketing and sales processes, bundled together in a Swiss army knife of product. It is a marketing, sales, customer service, and CRM platform all in one, with the singular mission of driving growth. The Growth Suite product has pricing plans that range from $150.00 to $4,200.00 per month.
Growth Suite Plans:
Starter ($113.00 /mo.)
HubSpot CRM + Marketing Hub Starter, Sales Hub Starter, and Service Hub Starter.
Professional ($1,275.00 /mo.)
HubSpot CRM + Marketing Hub Professional, Sales Hub Professional, and Service Hub Professional.
Enterprise ($4,200.00 /mo.)
HubSpot CRM + Marketing Hub Enterprise, Sales Hub Enterprise, and Service Hub Enterprise.
$0.00 - $3,200.00
$0.00 - $1,200.00
$0.00 - $1,200.00
$0.00 - $4,200.00
HubSpot vs Freshsales:
HubSpot has the advantage of being a top-tier CRM platform that is entirely free, making it popular among most businesses. Both offer a comprehensive feature range, but you might want to invest in Freshsales if you plan on scaling, as Freshsales offers more powerful lead segmentation and assignment, as well as unlimited record storage.
HubSpot vs Freshsales Comparison:
Most Expensive Plan
$79.00 per month
HubSpot vs Salesforce:
Salesforce does not have a free plan like HubSpot does. Its four plans each offer a unique set of CRM features for different businesses sizes. An advantage Salesforce has over HubSpot is that it’s better suited for larger companies, boasting greater lead and contact lists. If you run a large corporation, this might justify paying for Salesforce.
HubSpot vs Salesforce Comparison:
Most Expensive Plan
Jan 01, 2005
25 First Street, 2nd Floor, Cambridge, MA 02141
Number of Employees
Number of Customers
What is HubSpot used for?
HubSpot is a comprehensive inbound marketing and sales platform that businesses use to attract customers and convert leads into sales.
How much does HubSpot cost per month?
HubSpot's pricing ranges between $0.00 to $4,200.00 per month, depending on the plan you choose.
What do you get with HubSpot free?
HubSpot CRM offers a host of CRM, marketing, sales, and customer service tools for free. It is free for life, allows unlimited users, and you can store up to a million contacts and companies.
What are the benefits of using HubSpot?
The main benefit of using HubSpot is that you can capture more leads and convert them into sales more efficiently. HubSpot gives you a range of CRM, marketing, sales, and service tools, and integrates with common apps, tools, and software.
Is HubSpot a CRM?
Yes, HubSpot is a customer relationship management platform.
Is HubSpot Academy free?
Yes, HubSpot Academy offers a range of free courses to anyone who signs up.
Is HubSpot marketing free?
With HubSpot CRM you get some marketing tools for free. The full marketing hub can cost up to $3,200.00 a month.
Is HubSpot cloud based?
Yes, all of HubSpot's CRM, marketing, sales, and customer service tools are cloud-based.
Is HubSpot secure?
Yes. HubSpot protects your data with a web application firewall and a network-level firewall. HubSpot also protects your products with its DDoS prevention strategies. Security is incorporated into HubSpot's software development lifecycle.
How do I get HubSpot certified?
You can earn your HubSpot certificate by completing all the HubSpot Academy lessons and passing the assessment, which is made up of a certification exam and practical exercises.
Does HubSpot do outbound marketing?
Used correctly and with the right strategy, HubSpot can help you with your outbound marketing.
Does HubSpot have an app?
Yes, the HubSpot mobile app allows you access to your marketing and sales tools as well as your data.
Is HubSpot a SaaS?
HubSpot's Service Hub is a software as a service product.
Who are HubSpot's competitors?
What are the most popular HubSpot integrations?
Can I use one HubSpot login for all HubSpot products?
You can use the same HubSpot sign-in information whether you are using the CRM, sales system, or marketing software.
What is HubSpot email tracking?
With the HubSpot email tracking feature, you can know the second one of your leads opens an email so that you can time your follow-up perfectly. Email tracking also allows you to view your lead's entire history.
What is the HubSpot marketing grader?
The HubSpot marketing team hosts live "Marketing grader" sessions where they will analyze the strengths and weaknesses of three different websites. You can watch and use these HubSpot sales pro tips to improve your own website.
What is HubSpot sidekick?
Sidekick is now called HubSpot sales. HubSpot sales is a HubSpot inbound marketing tool that you can download as an extension in your browser to help you improve your marketing process.
Is HubSpot a publicly traded company?
Yes, you can buy HubSpot stock using the ticker symbol "HUBS."
What is HubSpot CRM?
HubSpot CRM is a free customer relationship management platform that businesses can use to get started in CRM. It gives users access to a range of free CRM, marketing, sales, and customer service tools. HubSpot's paid products and plans are built on top of HubSpot CRM.
How do I delete my HubSpot account?
You can only delete your account if you are the administrator of the account. If you are, go to "Settings", click on "Configurations", and then click on "Delete your CRM". If you're having problems, the HubSpot community can help.