A detailed review of HubSpot's CRM, sales, marketing, and CMS services with pricing, comparisons to competitors, key information, and FAQs.

Updated on July 31st, 2023

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HubSpot is a comprehensive inbound marketing and sales platform. It has a customer relationship management (CRM) system, a marketing and sales hub, and a CMS hub with website building tools that include a high level of customization for developers and programmers.

Get Started with Hubspot


Free CRM, free email marketing tools, service software, and more.

Get Started

Integrate marketing and sales tools.

2,000 free email sends monthly.

Unlimited free CRM.


HubSpot is our top ranking free CRM software as it offers unlimited access to almost everything a business could need to organize, track, and maintain leads and customer relationships. HubSpot also offers its free CRM to small businesses with any number of employees, with access to up to 1,000,000 contacts, users, and storage.

The platform also offers a CMS hub with robust website-building tools, such as pre-made themes and a blog maker, to easily create and personalize website pages. It integrates seamlessly with the CRM hub to ensure users can efficiently track site visits and analyze digital experiences.


  • Users can enjoy a wide range of expected CRM features, such as lead management, tracking, and deal storage.
  • The platform's advanced CRM tools include company insights, website traffic analysis, ticketing systems, and more.
  • HubSpot integrates with a wide variety of third-party apps, such as Salesforce, Shopify, Dropbox, and Google Drive.
  • The Sales hub optimizes users' sales pipelines with comprehensive lead tracking and forecasting tools.
  • The Service hub features live chat software for users to build better customer experiences in real time.
  • The CMS hub includes pre-built site templates, SEO-friendly blog content, custom domain connections, and site migrations.
  • HubSpot has several free plans, as well as paid packages suited to different user needs.
  • The platform offers email, phone, and live chat support.


  • HubSpot does not allow users to import or export data.
  • The CRM and Sales hubs lack trendline reports, team management, and workflow automation.
  • The CMS hub does not include ecommerce features.


HubSpot is regarded as one of the standout products in its industry, enjoying favorable reviews from most software reviewers. This is validated by a Better Business Bureau rating of A+. Some users on the BBB website have complained about things like payment irregularities and deceptive renewal tactics, but they are outliers among many satisfied customers.

On Trustpilot, HubSpot has a 3.4/5 rating based on over 550 reviews, with several users noting its innovative marketing tools and helpful customer support. On Sitejabber, its CRM hub has a 2.1/5 rating based on over 50 reviews. It also has an 8.5/10 rating based on more than 3,900 reviews on TrustRadius.


With a vast selection of integration apps, users can combine their favorite software with HubSpot CRM for a richer CRM experience. HubSpot CRM integrates with more than 40 different software spanning a range of product categories, including accounting, marketing, ecommerce, cloud storage, and more. Here are some of its key integrations.





Zoho CRM


Google Chrome.


Base CRM


Google Drive


Pipedrive CRM




Survey Monkey


Additional Product Info:

HubSpot offers an entire suite of business tools that, when used in conjunction, affords the user more power and functionality in their software experience.

Marketing Hub:

The HubSpot Marketing Hub product is a marketing automation platform and is regarded as one of the outstanding products in its industry. It is used by nearly 70,000 businesses across 100 different countries, offering useful features, such as email marketing tools and integrations, with HubSpot CRM. The Marketing Hub product has pricing plans that range from free to $3,600.00 month-to-month.

Marketing Hub Plans:


Key Features


Includes email marketing, landing pages, social media ads, and contact management.

Starter ($20.00 month-to-month.)

Everything from HubSpot CRM and tools for lead capturing and conversion, lead analysis, and lead engagement with 1,000 contacts.

Professional ($890.00 month-to-month.)

Everything from the Starter plan and tools for marketing automation, social media marketing, website optimization, and web analytics with 2,000 contacts.

Enterprise ($3,600.00 month-to-month.)

Everything from the Professional plan and tools for team and brand management, revenue analysis, and advanced marketing features with 10,000 contacts.

Sales Hub:

The Sales Hub product is a comprehensive sales platform used to simplify every step of the sales pipeline, offering tools for lead-tracking, contact management, sales forecasting, and more. It is used by 52,000 businesses around the world and enjoys favorable customer reviews. The Sales Hub product has pricing plans that range from free to $1,200.00 month-to-month.

Sales Hub Plans:


Key Features


Includes a variety of basic features, such as contact management, deal pipelines, and meeting scheduling.

Starter ($20.00 month-to-month.)

Everything from HubSpot CRM + tools for streamlining your outreach, connecting with prospects, and improving and iterating the sales pipeline. Includes 2 paid users.

Professional ($500.00 month-to-month.)

Everything from the Starter plan + tools for automating the sales process, personalizing your outreach, and organizing your data. Includes 5 paid users.

Enterprise ($1,200.00 month-to-month.)

Everything from the Professional plan + tools for coaching and enabling at scale, closing deals more quickly, and managing the growth of your team. Includes 10 paid users.

Service Hub:

The Service Hub product is a popular live chat software used for responding to customer questions in real time, building better customer experiences, and generating useful customer feedback. It offers all the key features you'd expect from a live chat software with the exception of screen sharing. The Service Hub product has pricing plans that range from free to $1,200.00 month-to-month.

Service Hub Plans:


Key Features


Includes several basic tools, such as user management, limited conversational bots, and a ticketing system.

Starter ($20.00 month-to-month.)

Everything from HubSpot CRM + tools for organizing and tracking customer information, maximizing productivity, and measuring efficiency. Includes 2 paid users.

Professional ($500.00 month-to-month.)

Everything from the Starter plan + tools for task automation, increasing your knowledge base, and improving the customer experience.

Enterprise ($1,200.00 month-to-month.)

Everything from the Professional plan + tools for enhancing the quality of your service, managing multiple teams and businesses, and enabling self-service at scale. Includes 10 paid users.

CMS Hub:

The CMS Hub is ideal for users looking to build and launch a secure, optimized website. The platform offers custom domain connections, pre-made themes, and a handy drag-and-drop editor on all its plans, while its Professional package features more advanced tools, such as custom reporting, SEO recommendations, and personalization options. The Hub's pricing ranges from free to $1,200.00 month-to-month.

CMS Hub Plans:


Key Features


Includes a variety of basic tools, such as a custom domain connection, a drag-and-drop editor, CRM database, and site traffic analytics.

Starter ($25.00 month-to-month.)

Everything in Free + additional website pages and blogging tools, as well as personalization tokens and

Professional ($400.00 month-to-month.)

Everything in Starter + robust growth tools, such as SEO recommendations, dynamic content, A/B testing, and a site tree.

Enterprise ($1,200.00 month-to-month.)

Everything in Professional + comprehensive solutions for larger businesses, such as customization options, additional root domains, membership logins, and custom applications.



Monthly Pricing

HubSpot CRM


Marketing Hub

Free - $3,600.00

Sales Hub

Free - $1,200.00

Service Hub

Free - $1,200.00


Free - $1,200.00

HubSpot vs Freshsales
HubSpot vs. Freshsales:

HubSpot has the advantage of being a top-tier CRM platform that is entirely free, making it popular among most businesses. Both offer a comprehensive feature range, but you might want to invest in Freshsales if you plan on scaling, as it offers more powerful lead segmentation and assignment, as well as unlimited record storage.

Comparison Between HubSpot vs Freshsales:




Starting price



Paid plans


From $18.00 month-to-month.

Content management

Analytics dashboard

AI-powered lead scoring


Email scheduling

Customer support

Phone, email, and live chat.

Phone, email, and live chat.

HubSpot vs Salesforce
HubSpot vs. Salesforce:

Salesforce does not have a free plan like HubSpot does, making it the costlier choice. However, its four plans each offer a unique set of CRM features for different businesses sizes. An advantage Salesforce has over HubSpot is that it’s better suited for larger companies, offering greater lead and contact lists.

Comparison Between HubSpot and Salesforce:




Starting price


€25.00 /mo.

Paid plans


Customization options

Marketing integrations

Case management tools

Advanced enterprise features


Customer support

Phone, email, and live chat.

Phone, email, and live chat.

HubSpot vs. Zoho CRM
HubSpot vs. Zoho CRM:

HubSpot and Zoho CRM both offer a free plan, as well as comprehensive analytics and sales management solutions. However, the latter has more robust automation tools on offer. Both platforms integrates with a variety of marketing apps, but Zoho CRM is better suited to larger businesses with more complex needs.

Comparison Between HubSpot and Zoho CRM:



Zoho CRM

Starting price



Paid plans


From $20.00 /user /mo.

Automation tools


Contact management

Analytics dashboard

Team collaboration


Customer support

Phone, email, and live chat.

Phone and email.

Key Information:

Legal Name

HubSpot Inc.


Brian Halligan

Founding Date

Jan 01, 2005


25 First St., 2nd Fl., Cambridge, MA 02141

Number of Employees


Number of Customers




1 (888) 482-7768


News & Activity:


News or Activity

May 10, 2023

Outreach Announces New Integration with HubSpot

March 07, 2023

HubSpot Unveils New OpenAI-Powered Chatbot


What does HubSpot do?

HubSpot offers comprehensive inbound marketing and sales solutions that businesses can use to attract customers and convert leads into sales.

One of the reasons HubSpot is a popular choice for CRM users is that its business model aligns well with its product. The platform sells an inbound marketing solution, while its business model revolves around the concept of inbound marketing.

How much does HubSpot cost per month?

HubSpot's pricing ranges between free and $3,600.00 per month, depending on the plan you choose.

What do you get with HubSpot free?

HubSpot CRM offers a host of CRM, marketing, sales, and customer service tools at no charge. It is free for life, allows unlimited users, and you can store up to a million contacts and companies.

What are the benefits of using HubSpot?

The main benefit of using HubSpot is that users can capture more leads and convert them into sales more efficiently. It gives users a range of CRM, marketing, sales, and service tools, and integrates with common apps, tools, and software.

Is HubSpot a CRM?

Yes, HubSpot is a customer relationship management platform. It also offers sales, marketing, service, and CMS hubs.

Is HubSpot Academy free?

Yes, HubSpot Academy offers a range of free courses to anyone who signs up.

Is HubSpot marketing free?

With HubSpot CRM you get some marketing tools for free. The full marketing hub can cost up to $3,600.00 month-to-month.

Is HubSpot cloud based?

Yes, all of HubSpot's CRM, marketing, sales, and customer service tools are cloud-based.

Is HubSpot secure?

Yes. HubSpot protects your data with a web application firewall and a network-level firewall. HubSpot also protects your products with its DDoS prevention strategies. Security is incorporated into HubSpot's software development lifecycle.

How do I get HubSpot certified?

You can earn your HubSpot certificate by completing all the HubSpot Academy lessons and passing the assessment, which is made up of a certification exam and practical exercises.

Does HubSpot do outbound marketing?

Used correctly and with the right strategy, HubSpot can help you with your outbound marketing.

Does HubSpot have an app?

Yes, the HubSpot mobile app allows you access to your marketing and sales tools as well as your data.

Is HubSpot a SaaS?

HubSpot's Service Hub is a software as a service product.

Can I use one HubSpot login for all HubSpot products?

You can use the same HubSpot sign-in information whether you are using the CRM, sales system, or marketing software.

What is HubSpot email tracking?

With the HubSpot email tracking feature, you can know the second one of your leads opens an email so that you can time your follow-up perfectly. Email tracking also allows you to view your lead's entire history.

What is the HubSpot marketing grader?

The HubSpot marketing team hosts live "Marketing grader" sessions where they will analyze the strengths and weaknesses of three different websites. You can watch and use these HubSpot sales pro tips to improve your own website.

What is HubSpot sidekick?

Sidekick is now called HubSpot sales. HubSpot sales is a HubSpot inbound marketing tool that you can download as an extension in your browser to help you improve your marketing process.

Is HubSpot a publicly traded company?

Yes, you can buy HubSpot stock using the ticker symbol "HUBS."

How do I delete my HubSpot account?

You can only delete your account if you are the administrator of the account. If you are, go to "Settings", click on "Configurations", and then click on "Delete your CRM". If you're having problems, the HubSpot community can help.