The 2018 SMS Marketing Software Guide

Discover the best SMS marketing tools with ratings, pricing information and frequently asked questions about SMS marketing.

Updated on June 4th, 2019

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SMS marketing uses text messages to market promotions, products and special events to consumers. Companies use SMS marketing to interact directly with their customers and direct their attention to limited time offers.

Below you'll find a list of the top 20 SMS marketing software platforms with average customer ratings and starting prices. There's also an FAQ section that answers some frequently asked questions about SMS marketing.

Best SMS Marketing Software:

Our Rank

Software Name

Starting Price

1.

Avochato

$49.00 /mo.

2.

Marketing360

Quote only.

3.

SimpleTexting

$25.00 /mo.

4.

SlickText

$29.00 /mo.

5.

TapMango

Quote only.

6.

TextBox

$49.00 /mo.

7.

Textedly

$25.00 /mo.

8.

Teckst

Quote only.

9.

EZTexting

$49.00 /mo.

10.

Heymarket

$29.00 /mo.

11.

SendHub

$44.95 /mo. per user

12.

SendPulse

$9.00 /mo.

13.

TargetEveryOne

Quote only.

14.

TrueDialog

$99.00 /mo.

15.

CallFire

$5.00 /mo. per user

16.

Trumpia

$95.00 /mo.

17.

Agile CRM

Free.

18.

Bitrix24

Free.

19.

SendinBlue

$25.00 /mo. per user

20.

InTheChat

Quote only.

FAQs:

What is the difference between SMS marketing services and SMS marketing software?

These two names are often used interchangeably, which can lead to confusion. Technically, an SMS marketing service is a company that handles all of your SMS marketing for you, while SMS marketing software is a platform that you can use to manage SMS marketing campaigns on your own.

Is SMS text marketing better than email marketing?

Email marketing is still an effective tool, but research shows that SMS open rates are at 82.1% vs. just 24% for emails. Text messages are hard to ignore and easier to access than emails, so they can be more effective.

Can I sync my SMS and email marketing campaigns to work together?

You can coordinate your email marketing efforts to compliment your SMS marketing. If you're using an all-in-one platform like SendinBlue or Agile CRM, you will be able to control everything from one dashboard. This will help you to manage your contacts and make sure you aren't sending them too many emails and text messages at the same time.

Does Shopify have an SMS marketing tool?

In Shopify's app store you can download SMS marketing automation apps like SMSBump that will help you to connect with your customers and send notifications or reminders.

Can I manage my business SMS marketing on my own?

All of the platforms listed above are designed to give small businesses the ability to create and manage SMS campaigns with ease. Even someone who is unfamiliar with SMS advertising can use these tools to create automated campaigns that reach customers using the most direct means possible.

Are there any free options?

Yes, you can check out our article on free SMS marketing.