A complete review of Wix's website builder platform with pricing, comparisons to competitors, key information, and FAQs.

Updated on July 28th, 2023

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Wix is a cloud-based web builder and development platform with ecommerce functionality that allows small to medium-sized businesses to easily create and manage their websites and online stores. The platform features hundreds of designer-made templates that can be customized with an easy-to-use drag-and-drop editor.

Free Trial

Easy website builder.

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14-day free trial.

Easy to use.

Great customization.




Annual price

From $192.00

Month-to-month price

From $16.00

Free version

Free 14-day trial.

Customization tools

Website analytics

Multicurrency support

Ecommerce functionalities

Mobile app

Customer support

Phone and email.


Wix's builder and ecommerce platform features ADI (Artificial Design Intelligence), which helps users with no prior web development experience to quickly and easily create a website or online store. In addition, the Wix App Market has tons of useful apps to optimize and improve the capabilities of a business's ecommerce website.

Wix customers will benefit from the rapid setup time and easy-to-use customization tools, allowing businesses to get their online stores up and running with ease. While ideal for beginners in search of robust website building tools, the platform does not offer a free plan.


  • There is a free 14-day trial.
  • The Wix ADI tool is easy-to use and ensures an efficient website building process.
  • The platform offers over 500 modern and designer-made templates.
  • The Wix App Market features hundreds of apps and integrations to enhance website functionality.
  • Wix features a backup and restore function to ensure that information or updates are not lost.
  • The intuitive drag-and-drop editor gives users great customization options.
  • The ecommerce tool includes abandoned cart recovery, multicurrency support, social selling, and subscriptions.
  • There is a mobile app and a logo maker available.
  • The platform is highly secure, protecting customers from credit card breaches.
  • The company offers 24/7 callback customer support in English, German, Portuguese, and Spanish.


  • Templates cannot be changed once the site has gone live.
  • It can take up to 48 hours for website updates to appear live.
  • The platform is costlier than some competitors, such as Hostinger.


While Wix is accredited by the Better Business Bureau and has an A+ rating on the site, several users gave it a 1.8-star rating, noting poor communication, lack of support, and difficulties in getting refunds. However, on Trustpilot, more than 10,000 reviewers gave it a 4.6-star rating.

On G2 Wix has a 4.2-star rating based on more than 1,600 reviews, as well as a 7.8-star rating based on over 320 reviews on TrustRadius. On both platforms, many users praised the site's drag-and-drop editor, quick setup times, robust template options, and affordability.



Monthly Pricing*







Business Elite



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*Plans are billed annually and can be paid upfront.

Wix vs. Squarespace
Wix vs. Squarespace:

Wix and Squarespace both offer high-quality templates, but the former features an ADI tool, which allows even the most inexperienced users to have a full website up and running in under an hour. While The platforms have similar starting prices of $16.00 per month billed annually, but of the two, Wix offers a more flexible drag-and-drop editor.

Comparison Between Wix and Squarespace:




Annual price

From $192.00

From $192.00

Month-to-month price

From $16.00

From $23.00

Free trial

Customization tools

Multiple sales channels

Mobile app

Customer support

Phone and email.

Email and live chat.

Wix vs. Weebly
Wix vs. Weebly:

While Wix charges $16.00 per month billed annually for its basic plan, Weebly has a free plan, and its paid packages start at $10.00 per month billed annually. With Wix, users can create a website in minutes with ADI, but it cannot handle websites as large as Weebly can. However, Wix does accept offline payments, whereas Weebly does not.

Comparison Between Wix and Weebly:




Annual price

From $192.00

From $120.00

Month-to-month price

From $16.00

From $13.00

Free version

Limited free trial only.

Drag-and-drop editing tool

Multiple sales channels

Inventory management


Customer support

Phone and email.

Phone, email, and live chat.

Wix vs. Shopify
Wix vs. Shopify:

While Shopify is renowned for its user-friendliness, building an online store is even quicker and easier with Wix, making the latter the better option for beginners. Of the two, Shopify is the costlier option, with plans starting at $39.00 per month billed annually. However, the platform offers customers more channels for 24/7 technical support.

Comparison Between Wix and Shopify:




Annual price

From $192.00

From $348.00

Month-to-month price

From $16.00

From $39.00

Free trial

Multilingual support

Abandoned cart recovery

Customer segmentation


Customer support

Phone and email.

Phone, email, and live chat.

Key Information:

Legal Name

Wix.com, Inc.


Avishai Abrahami

Founding Date

Jan 01, 2006


40 Namal Tel-Aviv St., Tel Aviv 6350671 Israel

Number of Employees


Number of Customers





What is Wix?

Wix is a website building tool and ecommerce platform that allows users to create and manage their websites and online stores with ease.

What are the downsides of Wix?

Wix's disadvantages include a lack of telephonic customer support and templates cannot be changed once the site has gone live. Its user reviews mention poor communication, lack of support, and difficulties getting refunds.

Is Wix completely free?

No, Wix does not offer a free plan and only has paid packages available. However, all plans include a free 14-day trial.

Is Wix better than WordPress.com?

Users seem to favor WordPress.com over Wix when it comes to building a website. Wix is less SEO-friendly and has limited customization options compared to WordPress.com. However, WordPress.com's ecommerce features require some development knowledge, whereas Wix is quite beginner-friendly.

Is Wix owned by Israel?

Wix was founded by Israeli developers Avishai Abrahami, Nadav Abrahami, and Giora Kaplan and has its headquarters in Tel Aviv, Israel. However, the company has offices throughout the U.S. and Europe as well.

Is Wix good for beginners?

Yes. Wix is one of the most user-friendly platforms for beginners thanks to its drag-and-drop editor and ADI (Artificial Design Intelligence) tool.

Can I earn money from Wix?

Yes. Wix allows customers to create an ecommerce website and sell a wide range of products and services.

How much does Wix cost per month?

Wix's pricing starts at $16.00 per month billed annually.

Is the Wix logo maker free?

The Wix logo maker comes free with your Wix account, but only the demo logo is free to download. To get the proper logo file, you will need to purchase it. The Basic package costs $20.00 and the Advanced package costs $50.00.

What can Wix do?

  • Business websites.
  • Ecommerce stores.
  • Personal websites.
  • Blogging websites.

Does Wix give you a domain name?

Yes. If you purchase a yearly Light, Core, Business, or Business Elite subscription, you'll receive a voucher for a one-year domain at no cost.

Can you run ads on Wix?

Yes, there are a number of ways you can run ads on Wix, such as uploading the advert as an image and linking it to the relevant URL, using the Google AdSense app to display third-party ads, or using embedded custom code to place ads.

Does Wix allow affiliate marketing?

Yes, Wix allows for affiliate marketing, but you will have to pay for hosting and have a dedicated domain.

Can I use my own domain with Wix?

Yes. You can use your own domain for your Wix website by purchasing a domain from Wix, connecting a domain purchased from another host, or transferring an existing domain to your account.

What platform is Wix built on?

Wix is a cloud-based web development platform built on HTML5.

Can I use WordPress.com with Wix?

Yes. To use your WordPress.com blog with Wix, connect your blog to a subdomain (e.g., blog.websitename.com).

Does Google like Wix?

One of Wix's biggest drawbacks is that it isn't SEO-friendly. Most of its issues have been solved, but it's still seen as inferior to its competitors when it comes to SEO. It has also struggled with poor URL structure, adding alt attributes, and optimizing the title tag, URL, and meta-description of your posts.

What are some Wix software integrations?