Wix

A complete review of Wix including pricing, key information, comparisons to other e-commerce platforms, and frequently asked questions.

Updated on December 20th, 2022

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Updates:

Updated 20th of December 2021

We've updated our review to cover Wix's latest pricing plans, pros, cons, and reputation, as well as a new comparison to Shopify.

Wix is a cloud-based web development platform with e-commerce functionality that allows small to medium-sized businesses to create and manage their websites and online stores. The platform features hundreds of designer-made templates that can be customized with an easy-to-use drag-and-drop user interface.

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Fast eCommerce templates.

Excellent customer service.

99.99% average uptime.

Pricing:

Plan

Monthly Pricing (billed annually)

Basic Website

Free.

Combo Website

$14.00

Unlimited Website

$18.00

Pro Website

$23.00

VIP Website

$39.00

Business Basic (e-commerce)

$23.00

Business Unlimited (e-commerce)

$27.00

Business VIP (e-commerce)

$49.00

Enterprise Plans

From $500.00.*

*For more information about Wix's Enterprise solutions, request a call by filling out the online form on their website.

Review:

Wix is a website builder and e-commerce platform that features their ADI (Artificial Design Intelligence), which helps users with no prior web development experience to quickly create a website or online store. In addition, the Wix App Market has tons of useful apps to optimize and improve the capabilities of a business's e-commerce website.

While the platform is costlier than competitors, such as Weebly and Shopify, customers will benefit from the rapid setup time and easy-to-use customization tools, allowing businesses to get their online stores up and running quickly.

Pros:

  • The Wix ADI tool can design a site for you in a few minutes.
  • The platform offers over 500 modern and designer-made templates.
  • The Wix App Market features hundreds of apps and integrations to enhance website functionality.
  • Wix features a backup and restore function to ensure that information or updates are not lost.
  • The company offers 24/7 callback customer support in English, German, Portuguese, and Spanish.
  • Wix features an intuitive drag-and-drop customization user interface.
  • The platform is highly secure, protecting customers from credit card breaches.
  • Wix sends reminder emails to customers who have abandoned their carts.
  • The platform offers a 14-day money-back guarantee on its premium plans.
  • Wix features a mobile app and a logo maker.

Cons:

  • Templates cannot be changed once the site has gone live.
  • Wix advertisements are still visible on the free package.
  • It can take up to 48 hours for updates to appear live.
  • The platform does not support multiple currencies.

Reputation:

While Wix is accredited by the Better Business Bureau and has an A+ rating on the site, users gave it only 1.12 out of 5 stars, complaining about poor communication, lack of support, and difficulties in getting refunds. The negative reviews are mirrored on Trustpilot (1.6 out of 5 stars, based on 3,200 reviews).

However, Wix received mostly positive reviews on G2 (4.2 out of 5 stars, based on 1,379 reviews) and TrustRadius (8.2 out of 10, based on 286 reviews), with users praising the drag-and-drop user interface, quick setup times, template options, and affordability of the platform.

At a Glance:

Feature

Wix

Starting price

From $23.00 /mo. (e-commerce website)

Free trial

14-day money back guarantee.

Transaction fee

0% if using Wix Payments and from 1.9% if using an external payment gateway.

24/7 customer support

Callback (English, German, Portuguese, and Spanish).

Templates

500+

Free basic package with advertisements

ADI for quick website building

Customization tools

Mobile app

Wix vs. Squarespace
Wix vs. Squarespace:

Squarespace and Wix both offer high-quality templates, but Wix offers the revolutionary ADI tool, which allows even the most inexperienced users to have a full website up and running in under an hour. Wix has a free version, while Squarespace only offers a free trial. Both are great for small to medium enterprises.

Wix vs. Squarespace Comparison:

Offer

Wix

Squarespace

Starting price

From $23.00 /mo. (e-commerce website)

From $16.00 /mo.

Free version

Yes.

14-day free trial.

Transaction fee

0% if using Wix Payments and from 1.9% if using an external payment gateway.

0% - 3% depending on the plan.

Sales channels

Online store, social media, online marketplaces, and physical stores.

Online store, social media, online marketplaces, and physical stores.

Customization tools

Abandoned cart recovery

24/7 customer support

Callback (English, German, Portuguese, and Spanish).

Email and live chat.

Mobile app

Supports multiple currencies

x

Wix vs. Weebly
Wix vs. Weebly:

Wix and Weebly are similarly priced and both good options for beginners, but they have a few important differences. Wix can create a website in minutes with ADI, but it cannot handle websites as large as Weebly can. However, Wix does accept offline payments, whereas Weebly does not. Both platforms offer free plans so you can test them beforehand.

Wix vs. Weebly Comparison:

Offer

Wix

Weebly

Starting price

From $23.00 /mo. (e-commerce website)

Free and paid options.

Free version

Yes.

Yes.

Transaction fee

0% if using Wix Payments and from 1.9% if using an external payment gateway.

0% - 3% depending on the plan.

Sales channels

Online store, social media, online marketplaces, and physical stores.

Online store, social media, online marketplaces, and physical stores.

Customization tools

Abandoned cart recovery

24/7 customer support

Callback (English, German, Portuguese, and Spanish).

No.

Mobile app

Supports multiple currencies

x

Wix vs. Shopify
Wix vs. Shopify:

While Shopify is renowned for its user-friendliness, building an online store is even quicker and easier with Wix, making it the better option for beginners or users that need a website up and running quickly. However, Shopify is the more affordable option and the platform offers customers more channels for technical support 24/7.

Wix vs. Shopify Comparison:

Offer

Wix

Shopify

Starting price

From $23.00 /mo. (e-commerce website)

From $9.00 /mo.

Free version

Yes.

14-day free trial.

Transaction fee

0% if using Wix Payments and from 1.9% if using an external payment gateway.

0% if using Shopify Payments and from 2% if using an external payment gateway.

Sales channels

Online store, social media, online marketplaces, and physical stores.

Online store, social media, online marketplaces, and physical stores.

Customization tools

Abandoned cart recovery

24/7 customer support

Callback (English, German, Portuguese, and Spanish).

Live chat, email, and phone.

Mobile app

Supports multiple currencies

x

Key Information:

Legal Name

Wix.com, Inc.

Founder

Avishai Abrahami

Founding Date

Jan 01, 2006

Address

500 Tery A Francois Blvd., Fl. 6, San Francisco, CA 94158-2230

Number of Employees

6000

Number of Customers

1700000000

Website

https://www.wix.com/

News and Activity:

Date

News or Activity

June 15, 2021

Wix Acquires Modalyst

June 8, 2021

Wix Launches Point of Sale

May 5, 2021

Wix Acquires Rise.ai

March 24, 2021

Google and Wix Partner

March 2, 2021

Wix Acquires SpeedETab

FAQs:

What is Wix?

Wix is a website building tool and e-commerce platform that allows users to create and manage their websites and online stores.

How bad is Wix?

Online reviews of Wix are mixed. Disadvantages include poor communication, lack of support, and difficulties getting refunds. However, Wix does offer a number of advantages over competitors, including affordable plans, user-friendliness, and their ADI (Artificial Design Intelligence) tool.

Is Wix owned by Israel?

Wix was founded by Israeli developers, Avishai Abrahami, Nadav Abrahami, and Giora Kaplan and has its headquarters in Tel Aviv, Israel. However, the company has offices throughout the U.S. and Europe as well.

Is Wix really free?

Yes, the basic website package is free. However, the free plan includes advertisements and does not support e-commerce functionality. Users interested in creating an online store will need to purchase a premium package, which starts from $23.00 per month.

Is Wix good for beginners?

Yes. Wix is one of the most user-friendly platforms for beginners thanks to its drag-and-drop user interface and ADI (Artificial Design Intelligence) tool.

Can I earn money from Wix?

Yes. Wix allows customers to create an e-commerce website and sell a range of products and services.

Is Wix better than WordPress?

Users seem to favor WordPress over Wix when it comes to building a website. Wix is less SEO-friendly and has limited customization options compared to WordPress. However, WordPress and its e-commerce plugin, WooCommerce, are more complicated and require some development knowledge, whereas Wix is very beginner-friendly.

How much does Wix cost per month?

Wix's pricing ranges from $0.00 to $39.00 per month for websites, and from $23.00 to $49.00 per month for e-commerce platforms. Enterprise e-commerce solutions start from $500.00 per month.

Is the Wix logo maker free?

The Wix logo maker comes free with your Wix account, but only the demo logo is free to download. To get the proper logo file, you will need to purchase it. The Basic package costs $20.00 and the Advanced package costs $50.00.

What can Wix do?

  • Business websites.
  • E-commerce stores.
  • Personal websites.
  • Blogging websites.

Does Wix give you a domain name?

Yes. If you purchase a yearly Unlimited, Pro, VIP, Business Basic, Business Unlimited, or Business VIP Premium Plan, you'll receive a voucher for a one-year domain at no cost.

Can you run ads on Wix?

Yes, there are a number of ways you can run ads on Wix, such as uploading the advert as an image and linking it to the relevant URL, using the Google AdSense app to display third-party ads, or using embedded custom code to place ads.

Does Wix allow affiliate marketing?

Yes, Wix allows for affiliate marketing, but you will have to pay for hosting and have a dedicated domain.

Can I use my own domain with Wix?

Yes. You can use your own domain for your Wix website by purchasing a domain from Wix, connecting a domain purchased from another host, or transferring an existing domain to your account.

What platform is Wix built on?

Wix is a cloud-based web development platform built on HTML5.

Can I use WordPress with Wix?

Yes. To use your WordPress blog with Wix, connect your blog to a subdomain (e.g., blog.websitename.com).

Does Google like Wix?

One of Wix's biggest drawbacks is that it isn't SEO-friendly. Most of its issues have been solved, but it's still seen as inferior to its competitors when it comes to SEO. It has also struggled with poor URL structure, adding alt attributes, and optimizing the title tag, URL, and meta-description of your posts.

Is there a Wix free trial?

Wix offers a basic free version of the platform for personal use. Premium packages come with a 14-day money-back guarantee.

What are some Wix software integrations?