Square Online

Compare Square Online to Shopify, Wix, and Ecwid. Includes a detailed review, pricing information, and answers to common questions.

Updated on February 18th, 2022

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Square's e-commerce solution, Square Online, comprises free and paid plans for launching an online store and selling on social media. They offer good value for small businesses.



Monthly Pricing (billed annually)









Pros and Cons:


  • User-friendly.
  • Free plan.
  • SEO tools.
  • Order management and fulfillment features.


  • Free plan limits bandwidth and storage.
  • Limited customization options.


Square Online offers a range of e-commerce packages suitable for retail businesses and restaurants looking to sell online. Their plans are very affordable and include a free option with a decent feature profile, including order management tools, an automatic tax calculator, SEO tools, coupon creation, and Instagram integration.

The higher pricing tiers include shipping rate discounts, abandoned cart recovery, product reviews, and advanced e-commerce statistics. While some users found the platform to offer limited customization options, it is otherwise very easy to use and offers great value.


  • The software is user-friendly.
  • A range of plans to suit different business needs, including a free option, are available.
  • SEO tools are available to help businesses improve their online visibility.
  • All plans allow for unlimited products, selling on social media, and include marketing tools.
  • Paid plans include a free domain for one year, password-protected pages, and site statistics.
  • The self-service ordering feature allows businesses to create QR code-based menus to facilitate contact-free ordering.


  • Bandwidth and storage are limited on the Free plan.
  • Some reviewers suggested the software could offer more customization options.


Square is not accredited by the Better Business Bureau. It has a C+ rating on the platform. On G2, Square Online received 10 reviews and was awarded a rating of 4.3 out of 5 stars. While most users were satisfied with the software, some suggested its customization capabilities are rather limited.



Square Online

Free plan

Self-service ordering

Order and fulfillment management

Automatic tax calculator

Abandoned cart recovery

Only with the Performance and Premium plans.

SEO tools

Multiple sales channels

Online credit card rates

2.9% + $0.30 (2.6% + $0.30 on the Premium plan)

Suitable for beginners

Square vs Shopify
Square Online vs. Shopify:

Shopify and Square Online are both competitively priced and offer a solid range of features for small businesses to sell online. Unlike Square Online, Shopify does not offer a free plan and its highest pricing tier is far costlier than Square Online's Premium plan. However, Shopify offers better features for global selling.

Square Online vs. Shopify Comparison:


Square Online


Free option

Free plan.

14-day free trial.

Starting price

$12.00 /mo., billed annually.

$9.00 /mo.

Online credit card rates

2.6% + $0.30 - 2.9% + $0.30

2.4% + $0.30 - 2.9% + $0.30

Multiple sales channels

Abandoned cart recovery

Square vs Wix
Square Online vs. Wix:

Wix and Square Online are both affordable e-commerce solutions. Unlike Square Online, Wix does not offer a free plan or limit storage space on some of its paid plans. Both offer a wide range of great features, including abandoned cart recovery and automated sales tax, along with tools and solutions for different business types.

Square Online vs. Wix Comparison:


Square Online


Free option

Free plan.

14-day free trial

Starting price

$12.00 /mo., billed annually.

$17.00 /mo.

Multiple sales channels

Abandoned cart recovery

Square vs Ecwid
Square Online vs. Ecwid:

Ecwid and Square Online both offer free plans and are otherwise similarly priced. While both have an attractive feature profile, Square Online simply offers a more comprehensive range of tools and functions and also includes more of these on its free plan, such as SEO tools, unlimited products, and social media sales channels.

Square Online vs. Ecwid Comparison:


Square Online


Free option

Free plan.

Free plan.

Starting price

$12.00 /mo., billed annually.

$12.50 /mo., billed annually.

SEO tools

Multiple sales channels

Abandoned cart recovery

Key Information:

Legal Name

Square, Inc.


Jim McKelvey

Founding Date

Feb 01, 2009


1455 Market St., Ste. 600, San Francisco, CA 94103

Number of Employees


Number of Customers



1 (855) 700-6000




What is Square Online?

Square Online is Square's e-commerce solution.

How much does Square Online cost?

Square Online's pricing ranges from $0.00 to $72.00 per month, billed annually.

Is Square Online the same as Weebly?

Square acquired Weebly in 2018 and launched Square Online. Square Online's e-commerce features are available on the Weebly platform. Since the merger, Weebly customers have been asked to replace Weebly accounts with Square accounts.

Is Square Online completely free?

Yes, Square Online offers a completely free plan. The online credit card processing rate on the free plan is 2.9% + $0.30.