Sponsorship Press Release Template

Get more media coverage with a free sponsorship press release template. Includes a free download, helpful writing tips, and an example.

Updated on July 10th, 2020

The SMB Guide is reader-supported. When you buy through links on our site, we may earn an affiliate commission. Learn more

A sponsorship press release template is a press release template businesses and professionals use to inform the media of a sponsorship deal, what it includes, and how it will affect the industry, community, etc.

Sponsorship Press Release Template Download:

Download our sponsorship press release template, fill in the blanks, and send it out to the media.

Download Now Instant download. No email required.

Sponsorship Press Release Template:

FOR IMMEDIATE RELEASE

[Company Name] [Date]

[Sponsor] and [Sponsored] Announce [Type of Sponsorship]

[Sub-header: write one sentence about why this news is important.]

[Place, date]. [Sponsor], [brief description of the sponsor], and [sponsored], [brief description of the sponsored], announced a new sponsorship deal that will see [what sponsorship entails, briefly].

[Write two or three sentences about what the sponsorship includes and how long it will last].

“[Quote from CEO/President/Vice President of sponsor about the sponsorship],” said [quoted source]. “[Quote continued].”

[Give some background in two or three sentences about the sponsorship agreement and why it makes sense for the sponsor to be sponsoring the sponsored].

“[Quote from sponsored organization source],” said [quoted source]. “[Quote continued].” [End by discussing in a few sentences how the sponsorship will impact the industry, the community, the environment, etc.]

About [Sponsor]

[Two to three sentences on what the company/organization does. Include significant business partners and mission statement].

About [Sponsored]

[Two to three sentences on what the company/organization does. Include significant business partners and mission statement].

Media Contact:

[Sponsor]

[Name]

[Job Title]

[Email address]

[Phone number]

[Website]

Media Contact:

[Sponsored]

[Name]

[Job Title]

[Email address]

[Phone number]

[Website]

Tips for using sponsorship press release templates:

  • Make sure to include contact information for all the parties involved. Journalists might want to follow up on the press release. Contact information will help them get the information they need quickly and will improve the chances of media coverage.
  • Only interesting and relevant details need to be given. Only share those details about the sponsorship that is interesting and newsworthy.
  • Quote sources from both parties. This adds interest and color to the press release.

Sponsorship Press Release Template:

FOR IMMEDIATE RELEASE

The ABCD Corporation
01/10/2022

The ABCD Corporation and Save the Spotted Whale Sharks Announce Sponsorship
The ABCD Corporation to provide office supplies for spotted whale shark protection group

Los Angeles, Jan. 10, 2022. The ABCD Corporation, a leading distributor of office supplies, and Save the Spotted Whale Sharks, a leading advocate for spotted whale shark protection, announced a new sponsorship deal that will see help provide office supplies to spotted whale protection workers.

The ABCD Corporation will supply everything Save the Spotted Whale Shark employees and volunteers need to run their office on a day-to-day basis for the next 3 years.

“We've all been asking ourselves what we can do to make the world a better place,” said ABCD CEO Emma Potter. “This dovetails nicely with our values.”

In customer surveys done over recent years, ABCD found that 78 percent of its customers were "very concerned" about the future of the Spotted Whale Shark.

“This is great,” said Save the Spotted Whale Shark director Kirk Kirkland. “We could really use some office supplies.”

Kirkland said that the supplies should help their office run more efficiently, and free up funds that can be spent directly on protecting spotted whale shark habitat.

About The ABCD Corporation

The ABCD Corporation has been in the business of making things for the B2C and B2B markets since 1976. It was recently recognized as a regional leader in manufacturing.

About Save the Spotted Whale Shark

Save the Spotted Whale Shark is dedicated to the protection of the spotted whale shark population worldwide while focusing its efforts on local action on the United States Pacific coast.

Media Contact:

R.L. Potter - Public Relations

rlpotter@abcdcorpemail.net
(555) 555-1212
www.abcdcorporationwebsite.net

Media Contact:
Penny Lane - Public Relations
penny.l@savethespottedwhaleshark.org
(555) 555-1212
www.savethespottedwhaleshark.org

FAQs:

What is a sponsorship press release template?

A sponsorship press release can be sent out by either of the parties involved. The aim is to inform people of the sponsorship, what it includes, and how it will affect the industry, community, etc. A sponsorship press release template helps the writer to craft an effective release.