New Website Launch Press Release Template

Get more media coverage with a free new website launch press release template. Includes a free download, helpful writing tips, and an example.

Updated on December 15th, 2021

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A new website launch press release template is a press release template businesses use to inform the media, other businesses, shareholders, and partners, about a new website, and to invite people to the website.

New Website Launch Press Release Template Download:

Download our new website launch press release template, fill in the blanks, and send it out to the media.

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New Website Launch Press Release Template:


[Company Name]


[Business Name] Launches New Website

[Sub-header: write one sentence about why the website was redesigned.]

[Place, date]. [Business Name], [description of what the business does], is thrilled to announce the launch of its new website, [web address]. [Use one or two sentences to talk about why the redesign took place, and what the aim of the redesign was.]

The site features [name a few of the standout features and improvements]. It will make [discuss user experience and navigation elements, and how they relate to customers, etc.]

“[Quote from the CEO/President/Vice President/Senior marketer about the new website],” said [quoted source]. “[Quote continued].”

[Business Name] has invited visitors to explore the new website. [Add a sentence or two about specific elements of the website you’d like people to note, like a blog, or resources page.]

About [Business Name]

[Two to three sentences on what the business does. Include significant business partners and mission statement].

Media Contact:


[Job Title]

[Email address]

[Phone number]

Tips for using new website launch press release templates:

  • Keep it short. There is no need to go into too much detail.
  • Make sure to cover why anyone should care about the new website.

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New Website Launch Press Release Sample:



Little Shoeprints

12 May 2020

Little Shoeprints Launches New Website

As the daycare brand opened its 12th facility earlier in the year, a new website was overdue.

Lexington, Kentucky, May 12, 2020. Little Shoeprints, an upscale daycare facility, is thrilled to announce the launch of its new website at The daycare brand has been operating for the past five years and never once updated its website, which was simple and sparse.

The site now features a forum for parents, information about classes, syllabus and worksheet downloads, a news section, and events calendar. It will make keeping track of events easier and will give the parents a platform to discuss daycare-related issues with carers and other parents.

“A new website was overdue,” said Sam Sammies, owner. “The new one is fun and full of extras we think parents will enjoy and that reflects our philosophy.”

Little Shoeprints has invited visitors to explore the new website.

About Little Shoeprints

Little Shoeprints is Kentucky's only exclusive, upscale daycare facility for children aged between 2 and 6. Our mission at Little Shoeprints is to offer children a luxurious environment in which to develop into upstanding members of society.

Media Contact:

Sam Sammies




How do you write a press release for a new website?

  1. Write a catchy headline.
  2. Develop the headline a bit further with a sub-header.
  3. Introduce the elements of the new website.
  4. Discuss why it is important for people to take note of the new website.
  5. Be sure to provide the address to the new website.
  6. Invite the public to visit the new website.
  7. Include media contact information.

How do you announce a new website launch?

A new website press release is an effective way to reach a large audience.