Updated 20th of September 2021
Expanded our list to the best 22 services, reviewed rankings, and updated pricing.
Updated 2nd of February 2021
Reviewed table rankings, updated pricing, and adjusted reviews.
Updated 15th of January 2020
Reviewed and adjusted pricing and services offered. Added information about EIN Presswire and 24-7 Press Release Newswire.
Press release distribution services are used to disseminate press releases to reporters and all types of news outlets. A press release helps companies get publicity and potentially reach very large audiences. We've rounded up the best press release distribution services for small and medium-sized businesses.
Why We Chose EIN Presswire, eReleases, and 24-7 Press Release Newswire:
EIN Presswire allows you to choose distribution channels according to your industry. The platform also provides media monitoring and RSS feeds used by journalists, news agencies, and more. They offer many features, including indexing on major search engines, detailed reports, and ad-free press releases, with multiple packages to suit most budgets.
EIN Presswire is a top publisher of industry news and, starting from just $99.95 per press release, is a competitively priced option for any business. The company also offers bulk discounts.
Our runner-up, eReleases, offers a wide range of distribution services to journalists, global news sites, websites, bloggers, social networks, media influencers, and wire services. The service is simple to use.
eReleases offers detailed reports that show traffic, audience profiles, engagement metrics, and media release distribution. It is a well-established service that also offers free writing guides and PR white papers.
Our pick for the most affordable option, 24-7 Press Release Newswire, has a user-friendly, cloud-based platform and offers a range of detailed packages, depending on your needs. Press releases are distributed to both online and traditional media.
Things to Consider When Evaluating Press Release Distribution Services:
- Consider what kind of coverage you are hoping to achieve and what services will provide that coverage. This might include earned media pickup, online visibility, search visibility, new audience acquisition, brand engagement, or compliance and shareholder confidence.
- Think about your intended audience and which services will get your message out to your target demographic.
- It is useful if a service has reporting features for you to determine the success of your campaigns.
Best Press Release Distribution Services:
From $99.95 /release.*
EIN Presswire targets specific media outlets and offers SEO, RSS feed services, social media posting, same-day distribution, and media monitoring services. They reach very specific audiences and also distribute internationally.
From $299.00 /release.
eReleases distributes press releases to 250 media sites and offers personalized customer service. While eReleases has a much higher starting price than its close competitors, it is the only service that offers a custom national distribution via PR Newswire.
From $19.00 /release.
24-7 Press Release Newswire is affordable and easy to use. They publish press releases for a wide range of industries on their site and distribute them over 200 news sites, depending on the package selected.
Contact for quote.
PR Newswire is easy to use and offers multiple content options. The platform generates accurate reports but the search tool is limited.
From $99.00 /release.
Send2Press offers targeted distribution and press release writing services but lacks the ability to add more media outlets to the distribution network.
From $99.00 /release.*
PRWeb offers a great reporting feature, but there are no spell-check or autosave functions. The website is also not very user-friendly.
From $49.99 /release.*
PR Underground is affordable, easy to use, and offers great customer service, but it is difficult to upload large images.
Contact for quote.
GlobeNewswire offers editorial support, translation services, as well as regional, national, and global press release distribution. Top features include post-distribution reports with detailed analytics and metrics, real-time media monitoring, and an AI-powered media contacts database.
From $59.00 /release.*
NewswireJet distributes to over 400 media outlets. It is affordable and easy to use but isn't designed for large companies.
From $49.00 /release.*
SBWire offers tracking capabilities and has a proven record of generating traffic. However, it lacks SEO optimization functions.
From $99.00 /release.*
PR Distribution is easy to use and offers great customer service. There are several plans to suit different business needs as well as bulk discounts.
From $159.00 /release.
Linking News is a competitively priced platform that offers access to over 330,000 publications but doesn't include press release writing services.
From £110.00 /release.*
Pressat is easy to use and offers a wide range of services and live support, although this is based in the U.K. There is no direct mail management feature.
Free and paid options.*
PR.com distributes to thousands of media outlets, journalists, and influencers. It is suitable for both startups and established businesses.
PRLog is reliable, effective, and easy to use, but one cannot sign up with a Gmail account.
From $299.00 /release.*
Newswire offers domestic and international distribution, as well as regulatory compliant distribution for publicly traded companies. Features include detailed analytics reports.
From $159.00 /release.*
ACCESSWIRE offers a range of packages suitable for different business needs and 24/7 customer service. Plans include unlimited words and images.
From $135.00 /release.*
PRLeap offers guaranteed distribution to more than 100 platforms and inclusion in popular news aggregators. Same-day distribution is available at an additional cost.
From $195.00 /release.*
BrandPush offers distribution to 200 news sites and a money-back guarantee. Though relatively expensive, it's a good service for freelancers and small businesses.
From $475.00 /release.*
Business Wire is a global press release distribution company with an excellent distribution network that covers 219 industry and trade categories. U.S. distribution offerings include local, regional, and national circuits.
From $250.00 /release.
Presswire is a U.K.-based press release distribution service with a global reach. They offer a variety of plans for different regions as well as press release translations.
Free and paid options.*
PRWirePro offers distribution to more than 250 news sites, writing services with guaranteed delivery within 36 hours, and 24/7, U.S.-based customer support.
Pros and Cons:
- Distribution services can assist with reaching a wide audience.
- Press coverage may help businesses tap into new markets.
- It's not guaranteed that media outlets will publish press releases.
- Even the best press coverage may not improve sales.
What are the best press release services?
Where can I distribute a press release?
Do press release companies draft statements themselves?
PR distribution services can craft a statement for you (usually 300 to 400 words) to help you make your announcement. They do this by gathering all of the information that you give them and determining what aspect of the news your business wants to focus on.
What is a press release wire?
A press release wire is simply a distribution system that can be used to disseminate a press release. Some companies use wire services to maximize their exposure.
Do press release distribution companies offer other types of press releases?
Press release companies such as PR Newswire offer other types of releases that can help you attract more attention. For example, they could also release a video with a spokesperson from your company making a statement.
What is the difference between PRWeb and PR Newswire?
PR Newswire does not disclose their pricing on their website, while PRWeb charges $99.00 per individual release and offers bulk discounts. PR Newswire offers international distribution, while PRWeb's distribution network is largely comprised of U.S.-based media platforms.
What is the best press release distribution service for a small business?
Is it cheaper to sign up for a subscription than it is to pay for each release?
It depends on the pricing structure of the press release service that you use, as well as the frequency of your press releases. If you release information to the press on a regular basis, a subscription will likely be the most affordable option. If your business rarely needs a press release, it may be less costly to pay per release.