New Product Press Release Template

Get more media coverage with a free new product press release template. Includes a free download, helpful writing tips, and an example.

Updated on December 15th, 2021

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A new product press release template is a press release template businesses use tell media about a new product or service. They should include detail about features, pricing, and availability.

New Product Press Release Template Download:

Download our new product press release template, fill in the blanks, and send it out to the media.

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New Product Press Release Template:


[Company Name] [Date]


[Sub-header: write one sentence about the new product’s standout features.]

[Place, date]. [Business Name] launched its [new product] today. [Use a few sentences discussing what the product offers that is new and exciting, how it is different to competitor products, when it will be made available, where it can be bought, and why customers will appreciate it].

“[Quote from the CEO/President/Vice President/Senior marketer about the product],” said [quoted source]. “[Quote continued].”

[Use a sentence to talk about pricing].

[Sub-header 1: standout feature]

[A few sentences describing the feature].

[Sub-header 2: standout feature]

[A few sentences describing the feature].

[Sub-header 3: standout feature]

[A few sentences describing the feature].

About [Business Name]

[Two to three sentences on what the business does. Include significant business partners and mission statement].

Media Contact:


[Job Title]

[Email address]

[Phone number]

Tips for using new product press release templates:

  • Make sure the headline grabs the attention and mentions your product’s unique selling proposition.
  • Select a few standout features for the sub-header.
  • For more complicated products, breaking up articles using many sub-headers helps to organize the information and makes it easier to read.
  • If you're using sub-headers throughout your article, they should also be catchy like headlines.

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New Product Press Release Sample:


123 Incorporated January 15, 2020


The new app includes GPS tracking for a whole host of household accessories and devices.

New York, Jan. 15, 2020. 123 launched its TrackIt app today. The app can be used to track everything from car keys to phone chargers to seasonal decorations in your home. While the app makes the most of advanced GPS tracking by scanning and itemizing objects, it also allows households to create an entire inventory of their possessions.

“We're very excited to release this app to the public,” said 123 CEO Mike Green. “It has literally taken years to develop TrackIt, but we believe it will revolutionize the way that people manage their household items.”

A free version of TrackIt can be used to track up to five items, but users must pay $10 to access the full version of the app, which includes in-app purchases.


TrackIt creates SKEW numbers for every item that users enter into the app, making it easy to download plugins that generate mobile barcodes.


Manage your entire inventory from a dashboard that includes visualizations and links to third-party tools the sync with TrackIt.


A single TrackIt account can be accessed from multiple devices so that several members of one family or organization can add/modify items.

About 123 Inc.

123 Inc. develops intuitive mobile apps that make life easier. With a focus on convenience and usability, 123 has successfully partnered with tech giants like Google and Apple to release award-winning mobile and desktop applications for home and business use.

Media Contact:

Mark Stein

Public Relations Manager
(444) 333-1456


How do you write a press release for a new product?

  1. Start by writing a catchy headline.
  2. Use a sub-header to create interest in the rest of the release.
  3. Write an introductory paragraph that answers who, what, when, where, why, and how?
  4. Quote relevant sources.
  5. Focus on outstanding features and qualities.
  6. Include contact information.

What is a press release for a product?

A new product press release is used to inform the public of a new product or service, and it includes detail about features, pricing, and availability. Some businesses use a template to craft effective press releases without paying professionals to do it for them.