Best Applicant Tracking Systems for the U.K.

Learn more about the best applicant tracking systems for U.K. businesses, including Betterteam and Bullhorn, with rankings, prices, reviews, and FAQs.

Updated on December 20th, 2023

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Updated 5th of September 2022

We updated the ranked table and added comparisons to our top software's plans.

Applicant tracking systems, or ATS, are designed for recruitment management and tracking. Each country in the U.K. has its specific laws and norms that need to be considered. Using ATS which is specifically designed for the U.K. will help businesses to remain compliant.

Our Pick


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Why We Chose Betterteam, Bullhorn, and Pinpoint:

Our top pick, Betterteam, is a great ATS platform that allows users to post jobs to over 100 job boards. Users can gather resumes and track applicants throughout the hiring process.

Betterteam provides access to candidate profiles, including academic background, work experience, and technical skills, and allows users to rate, categorize, and communicate with candidates during the hiring process.

Our second choice is Bullhorn, a user-friendly ATS solution that's ideal for businesses of all sizes in search of comprehensive job distribution, GDPR compliance tools, and candidate management.

While users need to contact the platform for a custom quote, the software has a few standout features not offered by its competitors, such as document storage, targeted executive search tools, and resume parsing.

In third place is Pinpoint, a U.K.-based ATS platform that caters to global companies and offers a comprehensive set of hiring tools. While more costly than its competitors, the software features advanced recruitment solutions for users with full-scale hiring needs, including video interviewing, candidate surveys, data migration, concierge onboarding, and multilingual document management.

Things to Consider When Evaluating Applicant Tracking Systems for the U.K.:

  1. U.K. employers typically draw up employment contracts detailing the terms of work as well as non-disclosure agreements and intellectual property rights. A good ATS for the U.K. can help you draft the appropriate documents.
  2. ATS for the U.K. will help you to verify that your applicants meet all citizenship criteria for the U.K. commonwealth countries.
  3. ATS designed for U.K. businesses will ensure compliance with national insurance and pension regulations.

Top Applicant Tracking Systems for the U.K.:





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From £32.00 /mo.

An intuitive, user-friendly platform that offers bulk discounts and works well on desktop and mobile devices. Businesses can post jobs to over 100 job sites to reach a wider range of qualified candidates.

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Contact for quote.

Combines ATS and CRM software for end-to-end recruitment automation. A mobile-friendly, easy-to-use option with great integrations and a slight learning curve.

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From US$600.00 /mo.

The platform is an all-in-one solution for attracting, hiring, and retaining skilled employees with robust recruitment tools and comprehensive customer support.

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Contact for quote.

A complete, cloud-based recruitment software with all the key ATS features. However, the filtering system is sometimes difficult to use.

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Free and paid options.

An easy-to-use platform that caters to global businesses and offers comprehensive recruitment services, including interview scheduling, team collaboration, onboarding, and a mobile app.

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Breezy HR

Free and paid options.

Ideal for businesses in search of job syndication, team collaboration, resume parsing tools, and advanced analytics.

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Contact for quote.

The platform offers robust applicant tracking tools, CRM solutions, and onboarding services, but lacks a free trial.

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Contact for quote.

A customizable solution with a good candidate tracking tool, but it does not offer post-interview tools, such as onboarding, background screening, and workflow management.

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Contact for quote.

The platform is well-suited to users looking for comprehensive applicant tracking and employee engagement solutions, as well as eLearning and performance management tools.

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Contact for quote.

While the software includes AI-powered applicant tracking, various integrations, and database management, it lacks advanced onboarding tools and live chat support.

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Zoho Recruit

Free and paid options.

A well-known platform that offers great customization options and affords users access to intuitive applicant tracking solutions.

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From US$129.00 /job /mo.

An easy-to-implement, well-organized tool with useful email and interview templates but it's not very customizable or flexible.

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Free and paid options.

The software offers a free and open-source applicant tracking service, as well as attendance management and time tracking.

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From US$600.00 /mo.

A user-friendly platform that offers job syndication, candidate ranking, and onboarding tools, but lacks live chat support.

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£4,950.00 /yr.

Offering a full talent acquisition suite, the software is both comprehensive and user-friendly. However, it does not offer a free trial or live chat support.

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From €2.88 /user /mo.

The platform caters to European businesses and features automated workflows, team collaboration, onboarding tools, and a mobile app.

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From £69.00 /mo.

With a free trial, applicant tracking software, and live chat support available, the platform is a good choice for users in search of robust candidate management tools.

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APS OnLine

Contact for quote.

An all-in-one HR and payroll platform with basic features, including ACA compliance. However, users need to purchase the APS Hire tool on top of the base fee, which can be costly.

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Contact for quote.

The software offers excellent customer support and easy-to-use features but there is no free trial available.

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From US$99.00 /mo.

A user-friendly product with great key features best suited for small operations, but lacks an onboarding feature.

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Pros and Cons:


  • Eliminates tedious and costly job recruitment methods.
  • Offers unparalleled access to a diverse and highly qualified talent pipeline.
  • Most platforms integrate with CRM and HR systems for added convenience.
  • In most cases, responsive customer support and onboarding tools are available.


  • Core features sometimes cost extra.
  • Not all platforms are suited to U.K.-based companies.
  • Premium and enterprise plans can become costly.
  • Not all platforms offer local compliance solutions.

Comparisons Between Leading Competitors:

We compared packages offered by Betterteam, Bullhorn, and Pinpoint to help you find the perfect fit for your business.

Betterteam Solo vs. Pinpoint Growth:

Both Betterteam and Pinpoint feature entry-level plans aimed at startups and small businesses looking to scale their workforce. Of the two, Pinpoint's plan is more feature-rich, offering unlimited jobs, a single-page careers website, standard data migration, and offer management.

While Betterteam Solo has a limited number of monthly job postings, it is much more affordable than Pinpoint Growth and may be better suited to companies with basic hiring needs on a tight budget.

Betterteam Solo vs. Pinpoint Growth Comparison:


Betterteam Solo

Pinpoint Growth


£32.00 /mo.

From US$600.00 /mo.

Annual discount


Monthly job posting



Job syndication

Data migration


Offer management


Live chat support

Pinpoint Enterprise vs. Bullhorn Enterprise Plus:

The Enterprise plan is Pinpoint's top-tier package, starting at $1,200.00 per month (billed annually). In addition to all of the features included in the Growth plan, the package includes a multi-page career website, bespoke HR system integrations, multilingual candidate management, and custom contract terms.

In comparison, Bullhorn Enterprise Plus features advanced reporting tools and custom pipeline management. Both plans are quite comprehensive, but Pinpoint Enterprise stands out with its concierge onboarding and candidate CRM solutions. The platform's pricing is also available on their website, while users need to contact Bullhorn for a custom quote.

Pinpoint Enterprise vs. Bullhorn Enterprise Plus Comparison:


Pinpoint Enterprise

Bullhorn Enterprise Plus


From US$1,200.00 /mo.

Contact for quote.

Bespoke integrations


Advanced reporting and visualizations


Concierge onboarding


Custom contract terms


Candidate pipeline management

Region-Specific Applicant Tracking Systems:


What is the best applicant tracking system for the U.K.?

Is ATS used in the U.K.?

The majority of U.K. companies looking to scale their workforce or create a comprehensive talent pipeline will use an ATS platform to automate hiring and onboarding tasks. There are a wide range of solutions available for businesses of all sizes and varied recruitment needs.

How much does an applicant tracking system cost in the U.K.?

Most U.K.-based ATS platforms offer tailored quotes based on how many employees a company has. Other software vendors offer prices starting from US$3.00 per employee per month to US$149.00 per month.

How does the ATS system work?

Applicant tracking systems, or ATS, are designed for recruitment management and tracking. They can be used to filter applications, coordinate recruitment efforts, and remain compliant with data storage regulations.

Each country in the U.K. commonwealth has its own specific laws and norms that need to be considered and using ATS that is specifically designed for the U.K. commonwealth will help businesses to remain compliant.

There are several comprehensive ATS platforms available in the U.K., but we chose Betterteam, Bullhorn, and Pinpoint as our top solutions. Take a look at our list of most popular ATS software for the U.K. for more information.