A detailed review of BenchmarkONE with pricing information, comparisons to other CRM software, and frequently asked questions.

Updated on March 31st, 2022

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Updated 18th of March 2022

We updated the pricing, review format, and added comparisons to HubSpot, Agile CRM, and GreenRope.

BenchmarkONE, formerly Hatchbuck, is a customer relationship management (CRM) platform for businesses and marketing agencies. BenchmarkONE's features include sales automation, marketing software, and a variety of in-app integrations and services.

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Monthly Pricing**

Annual Pricing


From $49.00 /500 contacts.

From $29.00 /500 contacts.


From $219.00 /500 contacts.

From $179.00 /500 contacts.


Contact for quote.

Contact for quote.

Quickstart Onboarding

$199.00 once-off.


Premium Onboarding Package

$399.00 /mo.


*BenchmarkONE's Lite and Pro plans are free for up to 250 contacts.

**Users can use the platform's sliding scale to adjust the plan's pricing according to the number of contacts needed.


BenchmarkONE is an intuitive and robust CRM platform for businesses of all sizes. It is a trusted software brand whose CRM platform offers a comprehensive feature range and choice of price points, making it affordable for smaller businesses but also ideal for marketing agencies.


  • Users with up to 250 contacts can use BenchmarkONE's Lite and Pro plans for free.
  • The software offers an extensive range of features to manage sales, marketing, and support functions.
  • The advanced plans include tools like Gmail integration, live activity feeds, and partner certifications, among others.
  • The platform offers a wide variety of integrations.
  • Other features include social profile import, drip marketing campaigns, and lead nurturing.
  • The Pro and Enterprise plans include onboarding support.
  • The platform enjoys a solid reputation and has won numerous awards for its all-in-one CRM software.


  • Certain support features are only available on the Pro and Agencies plans.
  • Users interested in the Lite plan are charged extra for onboarding services.


On TrustRadius, BenchmarkONE has a score of 4.1 out of 10 based on more than 45 reviews. The majority of users left positive reviews on the site's usability and performance, while others noted that there is a learning curve for new users.

On G2, the platform has a rating of 4.5 out of 5 stars based on more than 180 reviews. More than 25 users on FinancesOnline gave the site 4.8 out of 5 stars.

BenchmarkONE vs. HubSpot
BenchmarkONE vs. HubSpot:

While BenchmarkONE offers free and paid plans based on a user's number of contacts, HubSpot's CRM software is completely free to use. Both platforms offer a comprehensive feature range, but if you're a marketing agency, BenchmarkONE is more tailored to your needs.

BenchmarkONE vs. HubSpot Comparison:




Starting price



Most expensive plan

$779.00 /mo.


Marketing automation tools

Landing page builder

Onboarding tools

BenchmarkONE vs. Agile CRM
BenchmarkONE vs. Agile CRM:

While BenchmarkONE's pricing is based on the number of contacts users have, Agile CRM's is on a per-user basis. Compared to BenchmarkOne's free plans, Agile CRM's free version has fewer marketing automation tools. Both platforms have good integration capabilities.

BenchmarkONE vs. Agile CRM Comparison:



Agile CRM

Starting price



Most expensive plan

$779.00 /mo.

$79.99 /user.

Marketing automation tools

Landing page builder

Onboarding tools

BenchmarkONE vs. GreenRope
BenchmarkONE vs. GreenRope:

While BenchmarkONE's monthly paid plans start from $49.00 for 500 contacts, GreenRope is slightly more expensive, starting from $99.00 per month for 500 contacts. GreenRope offers a wider range of plans to suit larger companies, while BenchmarkONE primarily focuses on small to mid-sized businesses.

BenchmarkONE vs. GreenRope Comparison:




Starting price


$99.00 /mo.

Most expensive plan

$779.00 /mo.

$799.00 /mo.

Marketing automation tools

Landing page builder

Onboarding tools.

Key Information:

Legal Name



Don Breckenridge Jr.

Founding Date

Jan 01, 2012


3636 S. Geyer Rd., St Louis, MO 63127

Number of Employees


Number of Customers



1 (866) 991-4888



What is the price range for BenchmarkONE software?

BenchmarkONE is free to use for up to 250 contacts. Their monthly plans range in price from $49.00 to $779.00, depending on the number of contacts. If you are looking for an enterprise plan, fill out the company's online contact form for more information.

What is the difference between BenchmarkONE and Hubspot?

Hubspot has more advanced features than BenchmarkONE, particularly when it comes to e-commerce solutions. Hubspot is also available for free, while BenchmarkONE is only free up to 250 contacts.

Where can I see a BenchmarkONE live demo?

If you go to the BenchmarkONE website, you can actually submit a request to schedule a live demo with a member of the BenchmarkONE team so that you can see the product in action.

How does BenchmarkONE compare with Infusionsoft?

In most BenchmarkONE vs. Infusionsoft comparisons, reviewers note that Infusionsoft costs more and is generally limited to use in small companies (100 employees or less).

Does BenchmarkONE have CRM with drip marketing?

Yes, BenchmarkONE's email marketing tool makes it easy for you to start a drip campaign with an email builder, templates, and auto send/respond functions.