PRWeb

Review:

PRWeb permanently hosts all press releases on their site and receives over 12 million visitors annually. They automatically apply SEO principles to releases to ensure that they are picked up by popular search engines like Google. However, they also offer users the option to target their news releases to industry-specific journalists and bloggers.

Pros:

• PRWeb's distribution network reaches over 1,200 websites.
• The site includes a number of add-ons to increase visibility, such as social media targeting, priority release, and targeted media emails.
• Users can enrich content using multimedia, such as embedded videos, embedded images, multimedia attachments, call-out quotes, and hyperlinks.
• The site automatically optimizes all content to increase search engine visibility.
• Users can view comprehensive reports on online coverage, views, audience locations, and audience engagement.
• PR Web features an online resources center that includes white papers, articles, webinars, how-to's, and more.

Cons:

• PRWeb does not offer press release writing assistance, aside from their how-to guides and tips.
• The additional services require an extra payment.

Reputation:

Cision, the PRWeb parent company, is not accredited with the Better Business Bureau, but it has received an A+ rating.

G2 has received more than 130 reviews for PRWeb, the majority of which are positive with an overall rating of 3.8 out of 5. On the other hand, Trustpilot features more than a dozen reviews that are mostly negative. Positive customer reviews highlight the ease of using the site, targeted distribution services, and the site's reliability.