Pardot Review

Learn about Pardot - a marketing automation software solution for the B2B market. Includes Pardot Pricing, Reviews, and FAQs.

Updated on February 8th, 2023

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Pardot by Salesforce is a B2B marketing automation software solution for businesses of all sizes.


Plan Name

Monthly Pricing


$1,250.00 for license


$2,500.00 for license


$4,000.00 for license


$15,000.00 for license

Pardot Reviews

Pros: Simple set-up process, visitor tracking, integration with Salesforce.

Cons: No email optimizer and testing feature.

Bottomline: Decent platform for email and digital marketing, as well as lead scoring and grading.

Key Information:

Legal Name, Inc.


Adam Blitzer

Founding Date

Jan 01, 2007


The Landmark at One Market, Suite 300, San Francisco, CA 94105

Number of Employees


Number of Customers




1 (800) 667-6389



What is Pardot used for?

Pardot is marketing automation software that offers email marketing, ROI reporting, and streamlined lead management all in one platform. With Pardot software, businesses are able to create personalized and appealing email campaigns using the intuitive Pardot email builder. Features include customizable Pardot email templates, automatic segmentation, rendering, spam filters, and more.

Is Pardot a CRM?

No, Pardot is not a CRM. However, Pardot integrates effortlessly with Salesforce CRM.

Is Pardot part of Marketing Cloud?

No, Pardot is part of the Salesforce Sales Cloud.

What is a campaign in Pardot?

Pardot campaigns are thematic touchpoints that are used to track a prospect's first touch. Each prospect is assigned to one Pardot campaign. However, you can change prospects' Pardot campaign over time.

How much does Pardot cost?

Pardot's pricing ranges from $1,250.00 to $4,000.00 per month for up to 10,000 contacts (billed annually).

How do I get in touch with Pardot support?

Pardot's online customer hub provides access to the Pardot Knowledge Base which features documentation, troubleshooting articles, Pardot training, and other resources. You can also get Pardot help by using their chat feature in the bottom-right corner of their site.

Is there a Pardot API?

Yes. You can find Pardot API documentation for developers at The application programming interface allows your application to access current data within Pardot.

How can I get Pardot certification?

To become a certified Pardot specialist, you will need to complete an online or on-site examination. Candidates must be able to demonstrate skills and knowledge in designing, building, and implementing marketing workflows through the Pardot database. For more information on Pardot certification and Pardot Experts, visit

What are the advantages of Pardot vs Marketo?

Partdot has an aesthetically pleasing and easy-to-use interface compared to Marketo. A great advantage is its ability to integrate with Salesforce CRM, making it a powerful platform for marketing teams.

Which is the best marketing automation software, Hubspot or Pardot?

Hubspot and Pardot are two of the most popular marketing automation service providers. Both companies offer a wide array of features to help businesses increase their revenue and grow their client base. Hubspot's tiers are substantially cheaper than Pardot but they make up for it by limiting your contacts to 1,000 in the Starter and Professional plans. Adding additional contacts will cost you more.

Who are the Pardot implementation partners?

The Pardot Salesforce partner network consists of trained partners that provide support and expertise to customers. These services include Pardot implementation, custom development, product guidance, and consulting services. You can connect with Pardot partners and experts by logging in to the Pardot Trailblazer Community online.

What are some alternatives to Pardot?