Ecwid

Compare Ecwid to popular eCommerce platforms Shopify, WooCommerce, and Squarespace. Includes a detailed review, pricing info, and FAQs.

Updated on October 26th, 2021

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Ecwid, which stands for "e-commerce widget," is an e-commerce solution designed for small businesses. Essentially an add-on store builder, Ecwid makes it easy for businesses to start selling online without having to put aside their existing website.

Pricing:

Plan

Monthly Pricing

Free

Free

Venture

$15.00 or $12.50, billed annually.

Business

$35.00 or $29.17, billed annually.

Unlimited

$99.00 or $82.50, billed annually.

Pros and Con:

Pros

  • Easy to use.
  • Inexpensive.
  • Integrations with more than 70 payment gateways.
  • Advanced SEO tools.

Cons

  • The Free and Venture plans don't let users list products on Amazon and eBay.
  • The Free plan limits users to 10 products.
  • Not all plans include phone support.

Review:

Ecwid is a convenient and affordable e-commerce solution designed for small businesses. It lets users add an online store to their website or social media page, making it easy for businesses to get set up and selling quickly.

While the free plan has limited features, the paid plans offer a good range of features, including automated tax calculations, discount coupons, advanced SEO, and inventory tracking. Ecwid is a great option for small businesses that want to add a store to their online presence instead of building a new e-commerce website.

Highlights:

  • Businesses can choose from a variety of plans, including a free option.
  • Ecwid supports integrations with more than 70 payment gateways.
  • The platform does not charge additional setup or transaction fees.
  • Businesses can add an online store to their existing digital platforms instead of having to build a new e-commerce website.
  • All plans include a mobile responsive shopping cart, unlimited bandwidth, unlimited storage, and tax invoices.
  • Features available with paid plans include automated tax calculations, advanced SEO tools, and inventory tracking.

Shortcomings:

  • The Free plan has limited features.
  • The Free and Venture plans don't let users list products on Amazon and eBay.
  • Phone support is only available with the Business and Unlimited plans.

Reputation:

Ecwid is not accredited by the Better Business Bureau. It has a B+ rating on the platform. Ecwid received generally positive feedback on the review platforms G2 (4.8 out of 5 stars, based on over 200 reviews), TrustRadius (score of 8.8 out of 10, based on 17 reviews), and Trustpilot (4.4 out of 5 stars, based on more than 280 reviews).

Reviewers were generally very satisfied with the platform's user-friendliness and interface. Several users suggested the solutions could offer more customization options, and some reported being disappointed with the company's responsiveness.

At-a-Glance:

Feature

Ecwid

Starting price

$15.00 /mo. or 12.50 /mo., billed annually.

Free version available

Zero transaction fees across all plans

Multiple sales channels

Suitable for beginners

Ecwid vs Shopify
Ecwid vs. Shopify:

While Shopify does not offer a free plan, which Ecwid does, it has a lower starting price with its Shopify Lite plan. Shopify offers a better feature profile, particularly with its higher pricing tiers, but also charges a transaction fee for the use of third-party payment gateways, which Ecwid does not.

Ecwid vs. Shopify Comparison:

Offer

Ecwid

Shopify

Price

From $15.00 /mo.

From $9.00 /mo.

Free option

Free plan.

14-day free trial.

Payment gateway transaction fee

0%

0% if using Shopify Payments; between 0.5% and 2% if using an external payment gateway, depending on the plan selected.

Gift cards and discount coupons

✓ (paid plans only)

Sales channels

Online store, social media, online marketplaces.

Online store, social media, online marketplaces.

Ecwid vs WooCommerce
Ecwid vs. WooCommerce:

Unlike Ecwid, WooCommerce is an open-source e-commerce platform. While both are solutions for adding an online store to an existing site, Ecwid is more versatile as it wasn't developed for a specific platform only. The advantage of WooCommerce over Ecwid is that it's highly customizable with access to hundreds of free and paid extensions.

Ecwid vs. WooCommerce Comparison:

Offer

Ecwid

WooCommerce

Free version

Payment gateway transaction fee

0%

0%

Gift cards and discount coupons

✓ (paid plans only)

Available via extensions.

Sales channels

Online store, social media, online marketplaces.

Variety available via extensions.

Ecwid vs Squarespace
Ecwid vs. Squarespace:

While Squarespace is a website builder that also offers e-commerce features, Ecwid can operate as a convenient plugin that allows businesses to add an online store to their existing website or social media page. Unlike Ecwid, Squarespace offers powerful analytics features. It is, however, is the more costly option.

Ecwid vs. Squarespace Comparison:

Offer

Ecwid

Squarespace

Price

From $15.00 /mo.

From $26.00 /mo.

Free option

Free plan.

Free trial.

Gift cards

✓ (paid plans only)

Sales channels

Online store, social media, online marketplaces.

Online store and Instagram.

SEO features

Key Information:

Legal Name

Ecwid, Inc.

Founder

Ruslan Fazlyev

Founding Date

Sep 25, 2009

Address

687 S. Coast Hwy. 101, Ste. 239, Encinitas, CA 92024

Number of Employees

101

Number of Customers

1000000

Email

info@ecwid.com

Telephone

1 (812) 1413-5799

Website

https://www.ecwid.com/

FAQs

What is Ecwid?

Ecwid is an e-commerce platform that makes it easy for businesses to add an online store to their website or social media page.

What does Ecwid cost?

Ecwid's pricing starts at $15.00 per month, but they also offer a free plan.