Learn about Mindbody appointment scheduling software for small businesses. Includes pricing, comparisons to competitors, and frequently asked questions.

Updated on January 6th, 2023

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Mindbody is a cloud-based appointment scheduling solution designed to meet the needs of small to medium-sized businesses. With Mindbody, users can schedule appointments, process payments, monitor sales, and oversee employee schedules.

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Starting pricing

$129.00 /mo.

Free trial


Appointment scheduling

Client management

Inventory tracking

Custom templates

Email and text marketing

Mobile app

Customer support

Phone and email.


Mindbody is a global appointment and salon management platform for businesses of all sizes in the fitness, wellness, and beauty industries. The app features integrated payment processing at competitive rates, custom templates and intake forms, business analytics, and more to help users manage their operations efficiently.

While Mindbody is a robust platform, its pricing is higher than most salon management solutions on the market. However, for the higher price tag, users have access to advanced features such as company branding, retail management, and payment reports.


  • Mindbody is an easy-to-use cloud-based platform with a reported 1.3 million users around the world.
  • Automated marketing tools allow users to retain clients with customizable messaging, marketing campaigns, and promotional codes.
  • Users can list their businesses on both the Mindbody app and Google for added visibility.
  • The app offers robust acquisition tools to attract new clients.
  • There are a host of integrations available, including FitGrid, ZoomConnect, and FlexBooks.
  • Users can monitor and grow their businesses based on expert insights and analytics.
  • Other features include a point of sale (POS), inventory tracking, multiple locations, and smart client lists.
  • The platform provides one-on-one training and setup.
  • Users have access to helpful resources, such as educational webinars, checklists, and research reports.
  • Customer support and data migration are available with all plans.


  • There is no free trial, only a demo.
  • Mindbody's subscription plans are costlier than many competitors'.
  • Add-ons such as a branded mobile app and real-time metrics dashboards incur extra costs.


Mindbody is accredited by the Better Business Bureau and has an A+ rating with a score of 1.05 out of 5 stars based on 22 reviews.

On TrustRadius, the platform has a rating of 6.5 out of 10 based on 64 reviews. Reviewer sentiment was mostly mixed with users citing the app's marketing suite and mobile app as positives. There were several negative reviews about the platform's poor customer support, subpar reporting tools, unreliable data retention, and the high cost of plans.

On TrustPilot, the platform has a 4.3 out of 5-star rating based on 549 reviews. The majority of reviews were mixed, with users praising the app's ease of use, variety of features, and robust functionality, while others complained about subpar customer support and onboarding, clunky appointment scheduling, and sluggish software.



Monthly Pricing


From $129.00


From $269.00


From $429.00

Ultimate Plus

From $549.00

The Smb Guide Mindbody Vs Vagaro 420X320 20220628
Mindbody vs. Vagaro:

Both Mindbody and Vagaro are feature-rich appointment scheduling platforms with booth rental fee collection. However, Vagaro is the more affordable option, and businesses can use their website builder to create responsive booking sites, which Mindbody lacks. In contrast, Mindbody offers one-on-one onboarding and training, while Vagaro does not.

Mindbody vs. Vagaro Comparison:




Staring price

$129.00 /mo.

$25.00 /user /mo.

Free trial


Advanced employee management


Data transfer

Website builder


Booth rental collection

Customer support

Phone and email.

Phone, email, live chat.

The Smb Guide Mindbody Vs Square Appointments 420X320 20220628
Mindbody vs. Square Appointments:

Square Appointments offers many of the same features as Mindbody at a lower price point. They also offer a completely free plan for a single location, whereas Mindbody only offers paid plans. However, Mindbody has two-way text messaging and lead management, which the former site lacks. Go with Mindbody if you plan on scaling your business.

Mindbody vs. Square Appointments Comparison:



Square Appointments

Starting price

$129.00 /mo.

Free and paid options.

Free trial


Multi-location management

Instagram integration


Two-way text messages


Lead management


Customer support

Phone and email.

Phone, email, live chat.

The Smb Guide Mindbody Vs Zenoti 420X320 20220628
Mindbody vs. Zenoti:

Zenoti is a global salon management solution for businesses of all sizes, and offers a similar range of features to Mindbody. However, their pricing is not readily available online, making it difficult to gauge their affordability. Both platforms do not offer a free plan; however, Zenoti integrates with popular software, such as QuickBooks and Xero.

Mindbody vs. Zenoti Comparison:




Starting price

$129.00 /mo.

Contact for quote.

Free trial



Online check-in and waitlists

Payment processing

Analytics and reporting

QuickBooks integration


Customer support

Phone and email.

Phone, email, live chat.

Key Information:

Legal Name

Vista Equity Partners Management, LLC


Rick Stollmeyer

Founding Date

Jan 01, 2001


651 Tank Farm Rd., San Luis Obispo, CA 93401

Number of Employees


Number of Customers





1 (877) 755-4279



News and Activity:


News or Activity

May 05, 2022

Mindbody Announces New Chief People Officer


What is Mindbody used for?

Mindbody is an appointment scheduling app that enables you to run your business from any device and includes features such as automated marketing, client management, and point of sale.

How much does Mindbody cost a month?

Mindbody's plans range from $129.00 to $549.00 per month.

Is Mindbody a CRM?

Mindbody has CRM functionality, but it is not specifically a CRM.

Who bought Mindbody?

Mindbody was acquired by Vista Equity Partners in 2019.

Is there a Mindbody free trial?

Mindbody does not offer a free trial. Users can go to mindbody.com to request a demo.