Looker Reviews

Read about Looker BI software for SMBs. Includes info on Looker analytics, pricing, key information, and answers to common questions.

Updated on June 30th, 2020

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Looker is a business intelligence software solution for businesses of all sizes. The platform offers analytics, visualization, and data management capabilities.


Plan Name

Monthly Pricing

10 Users

Starting at $3,000.00

Each Additional User


Looker Reviews

Pros: Layers, auto reports, great onboarding and support.

Cons: Weak visualization, high price point.

Bottomline: Excellent self-service BI solution enabling SMBs to integrate SQL and big data management across the business.

Key Information:


Lloyd Tabb, Ben Porterfield




Santa Cruz, CA

Number of Employees


Number of Customers



Frank Bien


101 Church St, 4th Floor, Santa Cruz, CA 95060

Phone Number

+1 831-226-3060




How does Looker work?

Looker accesses your company's data and automatically creates data models based on the information it gathers.

How much does Looker cost?

According to a third-party website, Looker pricing starts at $3,000.00 for the entire data platform. There are no tiered options as prices are customized according to the number of users, database connections, and other factors unique to your business.

What is Looker used for?

Looker is used by businesses to get real-time insights on their business operations via data analytics.

How do I create a Looker dashboard?

You can create a Looker dashboard in three ways: starting with a Blank Dashboard, starting with a Saved Look, and starting with an Explore Query. Looker provides a step-by-step guide through each of these options.

How do I install Looker?

Follow Looker's step-by-step guide to install the data platform.

How do I embed Looker?

  1. Go to the Embed page.
  2. Select "Enabled" in the Embed Authentication menu.
  3. Click "Update".
  4. Click "Set Secret" for the embed secret.

What is Looker Analytics software?

Looker data analytics allows companies to use insights from their data to inform business decisions. Through the Looker dashboard, users are able to curate sections on the homepage to display content and instantly share insights with the entire company. The platform also connects with your company network and integrates with several 3rd-party apps to simplify your workflow.

Is there a Looker Salesforce integration?

Looker software has an action hub that enables integration with 3rd-party applications, from Slack to Salesforce. This enables your team to analyze and act on data swiftly.

Is Looker better than Tableau?

Tableau charges between $12.00 and $70.00 per employee per month, which is quite affordable for SMBs. According to Gartner, the two providers are evenly ranked for ease of use, advanced analytics, and ease of deployment. Looker has moved away from OLAP cubes (online analytical processing) and now uses regular tables. You might want to try a free trial of both software options before you make a decision.

Where can I find Looker documentation?

You can find the Looker API for developers by visiting this page.

Looker vs Power BI; which is the best BI software?

The Looker BI tool has a longer list of features compared to Microsoft BI, however the latter offers a more affordable pricing plan. Both platforms are highly ranked by customers so this decision is dependent on your business needs.

Where can I find the Looker sign in page?

Employees can only access the platform via your domain e.g. yourcompany.looker.com.

What is the Looker Santa Cruz branch phone number?

The Looker Santa Cruz headquarters phone number is 1 (831) 244-0340.

What are some Looker alternatives?