Looker Reviews

Read about Looker BI software for SMBs. Includes info on Looker analytics, pricing, key information, and answers to common questions.

Updated on January 30th, 2023

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Looker is a business intelligence software solution for businesses of all sizes. The platform offers analytics, visualization, and data management capabilities.


Looker's pricing is not readily available on its website. Users should fill out the company's online contact form to request a quote.


Pros: Layers, auto reports, great onboarding and support.

Cons: Weak visualization, high price point.

Bottomline: Excellent self-service BI solution enabling SMBs to integrate SQL and big data management across the business.

Key Information:

Legal Name

Looker Data Sciences, Inc.


Lloyd Tabb

Founding Date

Sep 01, 2011


101 Church St., Santa Cruz, CA 95060

Number of Employees


Number of Customers





1 (831) 244‑0340




How does Looker work?

Looker accesses your company's data and automatically creates data models based on the information it gathers.

How much does Looker cost?

Looker's pricing is not readily available on their website. Users should fill out the company's online contact form to request a quote.

What is Looker used for?

Looker is used by businesses to get real-time insights on their business operations via data analytics.

How do I create a Looker dashboard?

Looker provides a step-by-step guide for creating a dashboard.

How do I install Looker?

Follow Looker's step-by-step guide to install the data platform.

How do I embed Looker?

  1. Go to the Embed page.
  2. Select "Enabled" in the Embed Authentication menu.
  3. Click on "Update".
  4. Click on "Set Secret" for the embed secret.

What is Looker Analytics software?

Looker data analytics allows companies to use insights from their data to inform business decisions. Through the Looker dashboard, users are able to curate sections on the homepage to display content and instantly share insights with the entire company.

The platform also connects with your company network and integrates with several third-party apps to simplify your workflow.

Is there a Looker Salesforce integration?

Looker software has an action hub that enables integration with 3rd-party applications, from Slack to Salesforce. This enables your team to analyze and act on data swiftly.

Is Looker better than Tableau?

Tableau charges between $12.00 and $70.00 per employee per month, which is quite affordable for SMBs. According to Gartner, the two providers are evenly ranked for ease of use, advanced analytics, and ease of deployment.

Looker has moved away from OLAP cubes (online analytical processing) and now uses regular tables. You might want to try a free trial of both software options before you make a decision.

Where can I find Looker documentation?

You can find the Looker API for developers by visiting this page.

Looker vs Power BI; which is the best BI software?

The Looker BI tool has a longer list of features compared to Microsoft BI, however the latter offers a more affordable pricing plan. Both platforms are highly ranked by customers so this decision is dependent on your business needs.

Where can I find the Looker sign in page?

Employees can only access the platform via your domain e.g. yourcompany.looker.com.

What is the Looker Santa Cruz branch phone number?

The Looker Santa Cruz headquarters phone number is 1 (831) 244-0340.