Business Wire

Compare Business Wire to PR Newswire, GlobeNewswire, and ACCESSWIRE. Includes a detailed review with pros and cons, pricing information, and FAQs.

Updated on October 5th, 2021

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Business Wire is a global press release distribution service. They offer businesses a secure and reliable way to disseminate news across the globe and reach their target audiences.

Pricing:

Plan

Pricing

Local

From $475.00 /400-word release

Regional

From $510.00 /400-word release

National

From $940.00 /400-word release

Core

$2,495.00 /5 non-earnings releases

Advanced

$3,295.00 /5 non-earnings releases

Premium

$4,195.00 /5 non-earnings releases

Pros and Cons:

Pros

  • Easy to use.
  • Comprehensive range of circuits.
  • 24/7 editorial support.
  • Great reports.

Cons

  • Expensive.
  • Limited press release customization options.

Review:

Business Wire is a well-known, global press release distribution service. They offer a wide range of circuits that allow businesses to target audiences by location and industry sector, along with detailed reports. However, they are among the more expensive services available.

Highlights:

  • Business Wire offers a wide range of distribution circuits.
  • Clients can submit press releases and have access to editorial support 24/7.
  • The platform's media reach includes newspapers, wire services, tv and radio stations, business journals, and journalists.
  • All plans include the free display of a full-color logo linked to the client's website.
  • Reports include key audience metrics, multimedia impact, and social media analytics.

Shortcomings:

  • Business Wire's services are far more expensive than many of their competitors.
  • According to some users, Business Wire's press releases could do with more customization options.

Reputation:

Business Wire is not accredited by the Better Business Bureau. On G2, Business Wire received a rating of 4.1 out of five stars, based on more than 180 reviews. Overall, users were very satisfied with the services, although many found them to be rather expensive.

This feedback is mirrored on Trustpilot, where users awarded the service an average score of 9 out of 10, based on 19 reviews.

At-a-Glance:

Feature

Business Wire

Price

From $475.00 /400-word release

National distribution

Global distribution

Targeted circuits

By geographic location, industry, and demographic.

Multimedia

Reporting and Analytics

Press release writing services

x

Business Wire vs PR Newswire
Business Wire vs. PR Newswire:

While Business Wire makes pricing information available on its website, users need to contact PR Newswire to request a quote. However, according to our research, PR Newswire is similarly costly. Both platforms are reputable, offer national and global distribution, as well as specialty circuits. Neither provides press release writing services.

Business Wire vs. PR Newswire Comparison:

Offer

Business Wire

PR Newswire

Starting price

$475.00 /release

Contact for quote.

National distribution

Specialty circuits

Distribution reports

Press release writing

x

x

Business Wire vs GlobeNewswire
Business Wire vs. GlobeNewswire:

Unlike Business Wire, GlobeNewswire does not make pricing information readily available on their website. However, according to our research, GlobeNewswire has a far lower starting price. Both services offer global and targeted reach, 24/7 editorial support, and translation services.

Business Wire vs. GlobeNewswire Comparison:

Offer

Business Wire

GlobeNewswire

Starting price

$475.00 /release

Contact for quote.

National distribution

Specialty circuits

Distribution reports

Press release writing

x

x

Business Wire vs ACCESSWIRE
Business Wire vs. ACCESSWIRE:

Business Wire and ACCESSWIRE both offer national distribution and specialty circuits, but only Business Wire also offers global syndication. Business Wire is far better known but may be less suitable for small businesses due to its high pricing.

Business Wire vs. ACCESSWIRE:

Offer

Business Wire

ACCESSWIRE

Starting price

$475.00 /release

$159.00 /release

National distribution

Specialty circuits

Distribution reports

Press release writing

x

x

Key Information:

Legal Name

Business Wire Inc.

Founder

Lorry I. Lokey

Founding Date

Jan 01, 1961

Address

40 E. 52nd St., 14th Fl., New York, NY 10022

Number of Employees

501

Number of Customers

99

Email

info@businesswire.com

Telephone

1 (888) 381-9473

Website

https://www.businesswire.com/portal/site/home/

FAQs:

What is Business Wire?

Business Wire is a global press release distribution service with offices in North America, Europe, and the Asia-Pacific region.

How much does Business Wire cost?

Business Wire's pricing for local press release distribution in the U.S. starts at $475.00 for a 400-word release.

How does Business Wire work?

Users can contact Business Wire for assistance or to get a quote. Alternatively, they can get started by signing up for an account. Business Wire offers a variety of plans and targeted distribution to suit different business needs.

Which is better PR Newswire or Business Wire?

PR Newswire and Business Wire are both reputable press release distribution services with extensive reach and attractive features, including detailed reports, translations, and social posting. See our comparison.

Does Berkshire Hathaway Own Business Wire?

Yes, Business Wire was acquired by Berkshire Hathaway in 2006.

How good is Business Wire?

Business Wire is a leading press release distribution service that offers extensive reach, targeted distribution, analytics reports, and more. Reviewers describe their services as reliable and effective but expensive.

How many employees does Business Wire have?

According to Business Wire's LinkedIn page, they have between 501 and 1,000 employees.

Is Business Wire a corporation?

Yes, Business Wire is a corporation.