Heap Analytics Review
Learn about Heap Analytics business intelligence service for businesses. Includes info on Growth and Enterprise pricing plans.
Updated on November 24th, 2021
The SMB Guide is reader-supported. When you buy through links on our site, we may earn an affiliate commission. Learn more
Heap Analytics is a business intelligence platform for businesses. Its solutions include codeless analytics, customer optimization, and financial services. Businesses can use Heap Analytics to automate analytics and improve decision-making.
Pros and Cons:
Pros
- Access to complete historical data.
- Track users across devices, platforms, and channels.
- Meets modern security standards.
- Free plan and free trial available.
- Access to data/reports in real time.
Cons
- Free and Growth plans offer limited volume sessions.
- No sales forecasting.
- Implementation process can be time-consuming.
Review:
Heap Analytics is a fantastic platform to automate analytics and measure business performance. With accurate report generation and the ability to analyze all historical page views and interaction data, businesses can better understand their customers and make data-driven decisions.
Highlights:
- Heap offers a free plan for small teams and budding businesses that includes event visualizer, unified identify /segments, and three months' worth of data history.
- All plans include unlimited virtual events and a free trial that does not require credit card information.
- Users have access to complete historical data and reports in real-time.
- With this service, businesses can track events, goals, and conversions.
- Heap can integrate with a wide selection of third-party applications, including HubSpot, Zapier, Marketo, Clearbit, and much more.
- It allows users to add new behaviors without engineering knowledge (Web, iOS, Android).
Shortcomings:
Compared to top competitors InsightSquared and Chartio, Heap Analytics is missing a range of advanced features, including data connectors, scheduled email reports, company-wide financial reporting, and drag and drop functionality.
Reputation:
Heap is not BBB accredited and has limited customer reviews available. We did find 25 reviews on Capterra with an average rating of 4.6 stars. Most customers were impressed with Heap's features and praised the company's tracking capabilities, data storage, and the fact that it doesn't require engineering knowledge. However, we also found several cons that stated the implementation process was time-consuming.
Pricing:
Heap does not list product pricing on its website. Interested parties can compare plans and contact Heap's sales team to request a personalized quote.
Heap vs. Chartio:
Heap and Chartio both offer powerful business intelligence software that specializes in different areas. Chartio is a great tool to analyze and visualize a vast selection of company data, whereas Heap offers more funnel analysis analytics, helping users automatically capture and measure every user action in an app.
Heap vs. Chartio Comparison:
Offer | Heap | Chartio |
|---|---|---|
Starting Price | Quote only. | $40.00 /mo. /user |
Alerts | ✔ | ✔ |
Report Generation | ✔ | ✔ |
Data Storage | ✔ | ✔ |
Visualize Funnels | ✔ | ✔ |
Email Support | ✔ | ✔ |
Free Plan | ✔ | x |
Free Trial | 14-day trial. | 14-day trial. |
Heap vs. InsightSquared:
Businesses use Heap and InsightSquared to track trends and analyze data. However, the two companies provide different benefits. While Heap provides great tracking capabilities, including event, goal, and conversion tracking, InsightSquared has a special focus on sales features, offering sales cycle analysis, forecasting, and sales rep KPI analysis.
Heap vs. InsightSquared Comparison:
Offer | Heap | InsightSquared |
|---|---|---|
Starting Price | Quote only. | Quote only. |
Campaign Management | ✔ | ✔ |
Report Generation | ✔ | ✔ |
Alerts | ✔ | ✔ |
Sales Forecasting | x | ✔ |
Email Support | ✔ | ✔ |
Free Plan | ✔ | x |
Free Trial | 14-day trial. | x |
Heap vs. Looker:
Heap and Looker both offer similar features, including reports, charts, and graph generation to accurately visualize data. Looker's platform has a special focus on collaboration tools, including the ability for users to share data and reports. However, Heap is ideal for small teams and startup businesses, offering a free plan and free trial.
Heap vs. Looker Comparison:
Offer | Heap | Looker |
|---|---|---|
Starting Price | Quote only. | Quote only. |
Event Tracking | ✔ | ✔ |
Funnels | ✔ | ✔ |
APIs | ✔ | ✔ |
Report Generation | ✔ | ✔ |
Email Support | ✔ | ✔ |
Free Plan | ✔ | x |
Free Trial | 14-day trial. | x |
Heap Plans:
Free.
This package is Heap's entry-level option and is ideal for budding businesses and small projects that only require basic tools. Features include limited session volume, web and mobile sources, three months of data history, and event visualizer.
Growth.
The Growth plan is perfect for startups and small businesses with under 20 employees. This package includes all the features listed in the Free plan, with the addition of Heap Connect, role-based permissions, and personal spaces.
Enterprise.
This package is Heap's top-tier option and includes all the features listed in the Growth plan but with few limitations. With this plan, any business with over 20 employees has access to customer data and behavioral analytics, a dedicated account manager, and a solutions architect.
Heap Plans Comparison:
Item | Free | Growth | Enterprise |
|---|---|---|---|
Company size | Small | Must be under 20 employees | 20+ employees |
Session volume | 20,000 per month with badge | 40,000 per month | 80,000 per month (negotiable) |
Sources | Web & mobile | Web & mobile | Web & mobile, and third-party sources |
Data history | 3 months | 1 year | 1 year or more |
Heap Connect | x | ✔ | ✔ |
Retrospective virtual events | Unlimited | Unlimited | Unlimited |
Event visualizer | ✔ | ✔ | ✔ |
Properties | ✔ | ✔ | ✔ |
Unified identity /Segments | ✔ | ✔ | ✔ |
Event verification | x | ✔ | ✔ |
User licenses | 1 | 10 | Custom |
Projects | 1 | 5 | 10 or more |
SOC 2 compliant | ✔ | ✔ | ✔ |
GDPR-compliant DPA | ✔ | ✔ | ✔ |
Two-factor auth | ✔ | ✔ | ✔ |
Single-sign on | ✔ | ✔ | ✔ |
Role-based permission | x | ✔ | ✔ |
Personal spaces | x | ✔ | ✔ |
Email support | Silver level | Gold level | Platinum level |
Dedicated account manager | x | x | ✔ |
Onboarding & implementation | Heap University | Heap University | Custom |
Solutions architect | x | x | ✔ |
Web Analytics Software Features:
- Behavioral Segmentation.
- Event Tracking.
- Campaign Management.
- Conversion Tracking.
- Retroactive Funnels.
- Goal Tracking.
- User Interaction Tracking.
- Time on site Tracking.
- Report Generation.
- Multiple Site Management.
- Alert Notifications.
- Unified Customer Profile.
- Clean Schema.
Key Information:
Legal Name | Heap |
Founder | |
Founding Date | Jan 01, 2013 |
Address | 225 Bush Street, San Francisco, CA 94115, United States |
Number of Employees | 125 |
Number of Customers | 6000 |
Telephone | |
Website |
FAQs:
How does Heap count sessions?
A session is a continuous period of activity from a single user in a website or mobile application. On a website, all activity by a single user on a single device is considered a single session until there are 30 minutes of inactivity from the user. After this period of inactivity, the session is considered to have ended and subsequent activity from that user will be considered a new session. For mobile applications, a session ends after a user has exited an application or the application has entered a background state.
What is a server-side event?
A server-side event is an event set to Heap via the Heap “track” API that was sent from the server rather than from the client. Also, a server-side event can be triggered by one of Heap’s third-party sources (e.g. Marketo, Mailchimp, etc). When one of these sources creates an event, that will be recorded in Heap as a server-side event. For the purposes of pricing, server-side events will be counted as 1/10 of a session. For example, if a customer has 10,000,000 annual sessions and an additional 20,000,000 server-side events per year that are coming through either the server-side track API or through a Source, then the total “session volume” will be 12,000,000 (equal to 10,000,000 + 20,000,000/10)
What is a Heap Project?
A Project is an organizational unit within a Heap Account that contains a set of Data, Events, Segments, and Reports that is separate from other Projects. An administrator of a Heap account can create additional Projects within their Heap Account.
How much does Heap Analytics cost?
Heap Analytics offers three plans but do not provide pricing on its website. Interested parties can contact the sales department for pricing.
Does Heap offer a free plan?
Yes, Heap offers a free plan that's ideal for side projects and young businesses.
Does Heap provide an API?
Yes, you can check out Heap's help center page for more information.
Does Heap integrate with any other solutions?
Yes, Heap integrates with a host of third-party applications, including Salesforce, HubSpot, Zapier, Shopify, and much more.
What is Heap’s badge program?
Add the Heap badge to your website, and you get 20,000 free sessions per month. Badge program users will still have base priority email support.
What is Heap Analytics?
Heap Analytics is a business intelligence platform that helps businesses automate analytics and improve decision-making. Heap Analytics has an innovative approach to user analytics by capturing all user interactions and analyzing those interactions without the need to ship code.
Is there a Heap Analytics free trial?
A free 14-day trial is available. You will need to furnish some personal and business details. No credit card is required.