Burrelles Review

Complete review of Burrelles media monitoring service with pros and cons, and comparisons with Google Alerts, PR Newswire, and Universal Information Services.

Updated on June 8th, 2020

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Burrelles (formerly BurrellesLuce) is a media intelligence company that offers news monitoring, analytics, media relations planning, and measurement services. Burrelles offers news coverage of print, broadcast, and social media.

Pros and Cons:

Pros

  • Monitors online, social media, print, and broadcast TV.
  • Advanced reporting and analytics features.
  • Ideal for small to large-size businesses.
  • Human-verified or self-service media monitoring.

Cons

  • No pricing information available.
  • Outreach and analytics services are extra.
  • Outdated system with limited reach.

Review:

Burrelles is a leading media intelligence company that offers multiple monitoring and clipping services to help businesses better manage their media relations processes. Ideal for businesses of all sizes, users have the option of choosing between verifying their own news stories or having a professional editor oversee it.

Highlights:

Burrelles' media monitoring services cover print, broadcast, online newspapers, and social media platforms. In addition, the service also offers advanced reporting and analytics capabilities that help businesses measure the impact of their brand and build lasting relationships with journalists, bloggers, and influencers.

Shortcomings:

Burrelles' outreach and analytics tools, which include industry reports, media list building, and custom media measurement, do cost extra. The company also does not provide pricing on its website, making it hard to assess prices and compare them to competitors.

Reputation:

Burrelles is not accredited on the BBB website and we found limited reviews of the company's services. G2, however, does list 49 customer reviews with an average rating of 4 stars. While most of the reviews were positive, often highlighting its reliability and capacity to cover mainstream publications, we also found negative reviews that complained about the limited reach and outdated system.

Pricing:

Service

Pricing

National Coverage (actual print & online)

$350.00 /mo. + $2.75 per story

Statewide Coverage

$120.00 /mo. + $2.75 per story

Burrelles vs. PR Newswire
Burrelles vs. PR Newswire:

Burrelles and PR Newswire both provide a full PR management experience thanks to comprehensive reporting and media relations tools. However, it's Burrelles' media monitoring tools that provide the best value. Burrelles' users have access to more advanced analytics and reporting, as well as media outreach and research capabilities.

Burrelles vs. PR Newswire Comparison:

Features

Burrelles

PR Newswire

Pricing

$120.00 /mo. + $2.75 per story

Quote Only.

Media Sources

Print, broadcast, online

Print, broadcast, online

Social Media Monitoring

Reporting

Clip Collections

x

Multilingual Media Coverage

x

Burrelles vs. Google News Alerts
Burrelles vs. Google News Alerts:

Google News Alerts is a free service that tracks keywords and sends direct links to your email address. This service is quite basic when compared to Burrelles' media monitoring options, which includes reporting and analytics, media relations management tools, and social media monitoring.

Burrelles vs. Google News Alerts Comparison:

Features

Burrelles

Google News Alerts

Pricing

$120.00 /mo. + $2.75 per story

Free.

Media Sources

Print, broadcast, online

Online

Social Media Monitoring

x

Reporting

x

Clip Collections

x

Multilingual Media Coverage

Burrelles vs. Universal Information Services
Burrelles vs. Universal Information Services:

Both Burrelles and Universal Information Services are leading media monitoring companies that covers online, print, and broadcast news. However, Universal Information Services is a top pick because of its extensive list of media sources, which include scientific research, reports, and journals.

Burrelles vs. Universal Information Services Comparison:

Features

Burrelles

Universal Information Services

Pricing

$120.00 /mo. + $2.75 per story

$120.00 /mo. + $0.70 per clipping

Media Sources

Print, broadcast, online

Print, broadcast, online, journals, scientific research

Social Media Monitoring

Reporting

Clip Collections

Multilingual Media Coverage

Burrelles Plans:

Burrelles MYNEWSDASH.

Burrelles' MYNEWSDASH is a simple and intuitive PR software that allows you to manage your media monitoring, media relations, and reporting on one powerful platform. MYNEWSDASH is ideal for businesses that need help organizing all aspects of their company's public relations processes, including online media monitoring, media research and engagement, press clippings, and much more.

MYNEWSDASH Services:

Services

News Sources

Review

Comprehensive Print and Online

Print and online outlets of newspapers, magazines, and trade journals.

Human-verified

Automated Media Reporting

All your coverage, including web, blog, print, and broadcast.

Human-verified

Media Outreach

Print, online, and broadcast journalists, influencers, bloggers and analysts.

Human-verified

Burrelles iMonitor

Web sources including, news sites, and global sources.

Self-guided media tracking

With the Burrelles MYNEWDASH software, you have the option of choosing between full-service or self-service media monitoring. The full-service option offers a range of human-verified media monitoring services for print and online. Businesses can rest assured that an expert human editor is working to verify whether each story Burrelles captures meets the agreed-upon instructions.

Burrelles' self-service option hands all the control of the verification process back to the client. Also referred to as Burrelles' iMonitor service, the self-service option allows users to easily perform unlimited searches, access a cache of monitored online articles, set custom alerts, and save clips for reporting purposes. However, it's important to note that the self-service option is not allowed if you choose to go with Express.

Express Options:

Express Print and Web are included with the full-service product. With Express Print, you get early-morning delivery of leading print publications after a human editor has edited the new stories. The Express Web option is also reviewed by human editors but it's delivered throughout the day.

Other Products by Burrelles:

Outreach.

Burrelles' Outreach services provide you with a digital media contact directory designed to help with media list building and press release distribution. With this service, businesses can easily streamline press release distribution, send intriguing pitches, and have instant access to a comprehensive database of print, online, and broadcast journalists, bloggers, and more.

Analytics.

Burrelles offers advanced reporting services that help businesses remain up to date with the latest trends, and the news coverage of the company, clients, and competitors. Interested parties can choose between four reporting services; automated reporting, custom media measurement, PRtrak, and industry reports.

Between the four reporting services, PRtrak provides the best advantages if you're looking for a long-term solution. PRtrak is an all-in-one public relations and media tracking software that provides data for broadcast, print, and internet media sources, paired with in-depth reporting of your business's PR efforts.

Pricing for Burrelles' Outreach and Analytics products are not listed on the company's website.

Key Information:

Legal Name

Burrelles

Founder

Frank Burrelle

Founding Date

Jan 01, 1888

Address

30 B Vreeland Road, Florham Park, New Jersey

Number of Employees

170

Number of Customers

99

Email

info@burrelles.com

Telephone

1 (800) 631-1160

Website

https://burrelles.com/

FAQs:

What is Burrelles?

Burrelles is a media intelligence company that provides media relations and monitoring services.

Does Burrelles offer a free trial?

No, Burrelles does not offer a free trial but you can request a free demo on the company's website.