20 Best Marketing Automation Software Options for 2018

Read about the top marketing automation software, including pricing, customer ratings, and FAQs.

Marketing Automation

Discover the best marketing automation tools, including pricing, ratings, and frequently asked questions about marketing automation systems.

Last updated August 13th, 2018

Marketing automation refers to software designed to automate the process of repetitive marketing tasks, such as sending emails to customers and posting social media content. The software helps marketing teams to streamline their workload, generate leads, and improve efficiency.

Best Marketing Automation Software:

Software

Average Customer Rating

Minimum Price

ActiveCampaign

4.5

$17.00 /mo.

ActiveTrail

4.5

$7.00 /mo.

Act-on

4.0

$900.00 /mo.

Campaigner

4.5

$149.95 /mo.

Adobe Campaign

4.5

Quote only.

Campaign Monitor

4.5

$9.00 /mo.

Constant Contact

4.0

$20.00 /mo.

Eloqua by Oracle

4.5

$2,000.00 /mo.

GetResponse

4.0

$15.00 /mo.

HatchBuck

4.5

$99.00 /mo.

Hubspot

4.5

Free.

Infusionsoft

4.0

$99.00 /mo.

MailChimp

4.5

Free.

Net-Results

4.5

$800.00 /mo.

Pardot by Salesforce

4.5

$1250.00 /mo.

Planable

4.5

$14.00 /mo.

SendinBlue

4.5

Free.

SharpSpring

4.5

$450.00 /mo.

AutomateWoo

4.5

$99.00 for license.

Zoho Campaigns

4.0

Free.

Marketing Automation FAQs:

What is the price range of marketing automation software?

The pricing of marketing automation software ranges from free to $1000.00 per month or more depending on the number of employees and contacts you have.

What is marketing automation?

Marketing automation tools allow businesses to automate the process of communicating with customers through marketing campaigns. This includes sending emails and newsletters, posting social media content, creating content calendars, and other repetitive tasks in an effort to increase a marketing department's productivity and improve efficiency.

Cheap Email Marketing Automation Software:
  • ActiveTrail.
  • Campaign Monitor.
  • Constant Contact.
  • GetResponse.
  • Hubspot.
  • Planable.
  • SendinBlue.
  • Zoho Campaigns.

What type of features are included in marketing automation software?

Depending on the package you choose, marketing automation platforms are normally user-friendly with drag-and-drop functions and customizable templates. Typical features include email marketing automation, social media management, content creation tools, tracking and analytics, and integration with CRM and e-commerce systems.

What is the ROI of marketing automation?

By streamlining campaigns and tasks, marketing automation enables businesses to increase leads and conversions, track prospects, measure ROI, and subsequently increase revenue.

Marketing Automation
Best Marketing Automation Software for Small Businesses:
  • Constant Contact.
  • GetResponse.
  • HubSpot.
  • InfusionSoft.
  • MailChimp.
  • SharpSpring.

What is lead nurturing?

Lead nurturing refers to developing and maintaining relationships with customers at every stage of the sales journey in an effort to convince them to buy a product or service. Marketing automation software enables companies to target and nurture leads.

Marketing Automation
What does a Marketing Automation Specialist do?

A Marketing Automation Specialist forms part of the marketing department of a business. They generally work on marketing and advertising campaigns, develop strategies, and perform analysis and reporting. They are also well-versed in social media and other web applications and tools.

What are the best CRM marketing automation tools?

Most marketing automation platforms are able to integrate with CRM, e-commerce, and other marketing applications. Check out Pardot, Infusionsoft, HubSpot, and Eloqua.

What is the best e-commerce marketing automation software?

Popular options for small-medium size businesses are HubSpot and Infusionsoft, while LeadSquared and Active Campaign are great options for large enterprises.