Best Employer Branding Agencies in 2020

Learn about the best employer branding agencies for your business. Includes ranking and frequently asked questions.

Updated on March 31st, 2020

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Employer Branding Agencies help businesses build and manage their employer brand image. A strong employer brand will help attract skilled job applicants, reduce marketing costs, automate the recruitment process, and cultivate a good business culture.

Branding agencies offer a range of services to help maintain a reputable employer brand including employer brand management, social media management, recruitment marketing, and more.


What is meant by employer branding?

Employer branding refers to the creation and management of an employer's brand image. This process is used to help attract, recruit, and retain a business's desired group of job applicants.

How do you build an employer brand?

  1. Make sure your current employees feel valued.
  2. Set goals for your employer brand.
  3. Identify your ideal applicant.
  4. Set up programs and software that meet new applicants' expectations.
  5. Interview and survey current employees.
  6. Encourage networking.

Why is employer branding so important?

A good employer brand helps locate, recruit, and retain talented employees. The quality of your employees is vital for the growth and success of any business. Therefore, employer branding should be a priority for business owners.

How do you measure employer branding?

  • Establish your employer goals.
  • Evaluate employer ranking.
  • Measure social media analytics.
  • Check retirement and retention reports.
  • Survey current employees.

What is the primary purpose of employer branding?

The primary goal of employer branding is to locate, hire, and retain talented and quality employees.

What is internal branding?

Internal branding is a strategy that helps ensure a business's employees are aligned with the external brand image of a business. Employees are encouraged to deliver and uphold the brand's message both internally and externally.

What are the best employer branding agencies?